Dear Marketer,

Thanks for your interest in my newest project.

This letter isn’t filled with hype nor am I putting much copywriting prowess into it. Because quite frankly, this isn’t for 9 out of 10 people.

And for the 1 out of 10 people who will qualify, by the very nature of how you think, it will be pretty clear… very soon … whether or not you should join me.

In fact, without a launch… without jv partners… without a lot of noise, I’ve already managed to fill majority of the seats with happy, existing clients and a couple newcomers to the fold. Folks who clearly see the value in what I bring to the marketplace.

That leaves about a few more dozen seats available… that I’m confident, will be filled by serious folks reading this letter.

But think about it…

How much have you been e-mailed and bombarded while I’ve filled these early seats? The answer is: not much.

Because I don’t take that approach. In my music and other related niches, while my peers are launching a new product every month and tiring their lists, I’ve got evergreen systems set up and hardly ever have to send one-off broadcasts.

I’m not saying broadcasts and launches are bad. I’m just saying — there’s a smarter way to work… and it doesn’t involve all that.

But I digress.

The new project I’m talking about is the “Pinnacle Club.”

According to Dictionary.com, the definition of pinnacle is:

I don’t make very many promises but my “promise” for this special group is nothing less than the aforementioned definition.

What we’ll cover in this program, and most importantly, the tools and technologies I’ll expose you to, is the highest form of marketing and automation you’ll find in the entire community. I know that’s a bold statement but I’ve got a few accolades to back it up. 

I don’t talk about this much but I was one of the first to introduce one-click upsales to the marketplace in… wait for it… 2002! By 2007, I was on stage at Yanik Silver’s Internet Underground seminar showing an audience of 800+ how to do it in 1shoppingcart, a service, that at the time, offered nothing of that sort.

But in classic “Jermaine Griggs” fashion, I had figured out how to customize the system to include on-page upsales, backend one-click upsales, and all sorts of enhancements and customizations. Infusionsoft soon won me over and let’s just say 1shoppingcart.com eventually released their 1-click upsale technology but it was 2 years too late to save this customer.

Incidentally, that Underground Seminar awarded me “Marketer of the Year” in 2007 and I’d go on to host a $7997.00 workshop here in my home town of Orange County for a private group. I’d later take a break from speaking and return to become Infusionsoft’s “Ultimate Marketer” in 2011.

I don’t say this to impress you but to make Wayne Gretzky’s point. And I quote:

I play this marketing game where the puck is going. I’ve always played the game that way.

The only difference now is that I’m allowing a few folks into the huddle to learn and benefit from the strategies and tools I privately use and have developed.

Listen, I consider the whole “marketing & automation” thing in its infancy stages. Infusionsoft recently received $50 million more in capital and is poised to grow like wildfire. If not already, soon, your competitors will be hearing about them and entering this game. Where you’ll be skating depends on you.

You can play it where the puck is. Or you can join me in getting and staying ahead. Being innovative. Taking foundational principles that will never change and strategically automating them.

One well known marketer that you’d most likely know by name said to me the other day: “The difference in me and you is that I’ll come up with great ideas but you’ll actually take your ideas and automate the heck out of em.”

I have the utmost respect for this fella (just in case he’s reading!)…

But he’s right.

Imagine an idea that doesn’t just remain an idea, but gets immediately put in place in an evergreen way that gets seen by everyone because it’s placed inside a “system.”

Let me make this plain for you.

Whereas the finite launch or promotion will only get seen by the available number of current eyeballs, my evergreen, automated promotion will always get seen as step #10 (for example) or, more intelligently, by prospects who meet X, Y, and Z requirements. In the spirit of “Rich Dad, Poor Dad,” that asset continues to work for me.

Making sense?

Imagine A Big Idea Every Month

The Pinnacle Club is going to provide a big idea every month.

It’s not a typical membership site that throws a bunch of random content and ideas at you. Every month is centered around a primary theme aimed at skyrocketing net profit.

What’s more, I throw in a tool or software platform from my “secret lab” that’s usually worth multiple thousands of dollars (at least, that’s what I pay to develop EACH of these tools, on average).

Here’s an example of one…

It’s a custom-build dashboard I had designed for me in 2010 that tracks every single marketing number in my business, automatically graphs it, makes calculations and formulas, allows me to drill down by day/week/month/year or any specified time period, is customizable, and most importantly, e-mails me selected pages nightly, weekly, and monthly.

“Gotta know your numbers. Gotta get your game plan together,” shouts the guru.

But I’m not just preaching, “you need to know your numbers.” How about giving you a robust, sophisticated tool I’ve invested $3000.00 to build? It’s yours.

That’s month 1.

Let’s not even talk about state-of-the-art upselling, psychic selling tools that put the RIGHT offer in front of your prospect or customer at the RIGHT TIME, strategic redirecting, and all the stuff I’ve got planned for the subsequent months.

I’ll say it again…

Every month is a game-changer.

Things that will change the way you do business long after you’ve ceased paying me. Like a refrigerator magnet, you’ll remember me because the things I’ll introduce you to are EVERGREEN… systematic… and are not here today and gone tomorrow.

Here’s what the Pinnacle Club entails:

1) Monthly training module aimed at one dominant theme ($697.00/month value)

2) Accompanying custom-built software platform/tool like my “Stats Dashboard” or my never-before-shared “Upsale on steroids” system or my “Show the best offer” tool that actually picks the offer your customer sees based on any number of characteristics. I’m talking about stuff Infusionsoft doesn’t even know is possible! ($1000.00 – $1500.00 + /month value)

3) Monthly Q&A & Direct Feedback Webinar where I tackle your questions, most pressing concerns, clarify, examine your situations, and give further insights ($197.00/month value)

4) Closed, Private Facebook group and internal members-only forum to mastermind with other like-minded entrepreneurs and marketers on the same path. (Priceless)

5) Full Day Seminar/Workshop the day before Infusioncon. Recorded for non-attendees. ($1997.00 value)

6) One member is randomly selected for 1 hour consultation at the end of each month’s Q&A webinar. ($1250.00 value potentially)

7) One FREE plugin from my existing plugin library (30 and counting) per month ($197+ /month value). This is in addition to the game-changing tool/software that you’re given as the main content for the month.

8) Archives of all past month’s content. (priceless)