Ryan Deiss & Mary Ellen Tribby – Inbox Empire

From the Inbox Empire site:

This is yet another article on starting a online business, but why should you listen to me? I have never ran a successful startup, I’m not an internet millionaire or business guru like Tim Ferriss or Seth Godin. But I have tried, and failed. Should you be so foolish as to want to follow my lead, you might be able to use the following as a guide to not just repeat but exaggerate my lack of results. You’d probably be better off thinking of it as an exercise in what not to do when starting a online business, though.

First things first: you know a lot of things. You have hobbies and interests and an education. You have a network of family, friends, and colleagues. You have work experience and life experience. Ignore it all. Use none of it. Start from scratch in an area completely unfamiliar to you. That way, you’ll forever be so bogged down with learning new things about your product or market or field that you can’t process all the other new things you’ll have to learn about running a business.

Don’t do something boring, instead pick something exciting to do, something you think you would love to work the rest of your life at. That way you’ll be willing to toil endlessly at the trivial things and in the process forever ruin everything you love about it instead of finding excuses to delegate tasks and handle only the important stuff yourself. Further, because it’s exciting to you, it’ll be exciting to other people and they’ll want to do that work themselves. If you do, you’ll eventually have an endless stream of competitors and few people to sell your work to.

Instead of focusing on one idea in one area, try to please everyone. In fact, find the biggest, broadest, most established market you can and jump right in. That way you spend an enormous amount of setting everything up and make sure you have not only a greater chance of failure, but a greater loss should you fail.

Force yourself to come up with all your ideas yourself. If you find inspiration in media or through someone else’s business or website, maybe a way to improve something they’re doing or a market niche that’s going unfilled, don’t act on it. Instead, try to create a market out of thin air while you

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 Ryan Deiss & Mary Ellen Tribby – Inbox Empire