Bretty Curry (Smart Marketer) – Smart Google Traffic

What you can learn from Bretty Curry (Smart Marketer) – Smart Google Traffic?

Unlock the world’s largest traffic source with Google & YouTube ads. The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends an average of 155 minutes every day surfing the web or scrolling through other social websites.

So while Facebook is our primary advertising channel, and the one we recommend media buyers start with the most. As your business grows, you want to scale across all of the places your customers spend their time.

To do this, you need to start thinking about an omni-channel traffic strategy. Grow any ecommerce business with incredible power and reach of Google Ads. You’ll learn how to create omni-channel ad campaigns for Google Search, Display Network, Google Search, Shopping and YouTube.

SESSION 1 – Setting Up Shop & Building Your Ad Accounts

• “Why Google Ads?” & Building the Proper Framework
• Shopping Funnels
• Fueled by Data & Insights
• Google Analytics Setup & Enabling Remarketing Lists
• Building Remarketing Lists, Setting Goals & Understanding Attribution
• Connecting AdWords & Google Analytics
• Setting UP Google Merchant Center
• YouTube Channel Setup

SESSION 2 – The Google Display Network: Art, Science & Structure

• Display Remarketing Setup
• The Abandoned Cart Remarketing Sequence
• The Top 4 Remarketing Campaigns You’ll Need
• Display Remarketing Bidding Strategies
• 4 Steps to Killer Display Ads
• Campaign Creation & Responsive Ads
• Measure Success on GDN

SESSION 3 – Brand Search With Google Ads

• “Why Branded Search Campaigns?”
• Google Ads Account & Campaign Structure
• Keyword Research & Match Types
• Creating Great Search Ads
• Search Ad Campaign Creation
• Audience Targeting

SESSION 4 – Google Shopping Campaigns

• Google Shopping Overview
• Product Feed Tips: Part 1
• Product Feed Tips: Part 2
• Google Merchant Center & Feed Diagnostics
• Google Shopping Campaign Creation
• Google Shopping RLSA Campaign Creation
• Measuring Success with Google Shopping

SESSION 5 – YouTube Remarketing Ads

• Intro to YouTube Advertising
• YouTube TrueView Ads
• Creating Killer Video Ads
• YouTube Top Audiences
• Creating YouTube Remarketing Campaigns
• Measuring Success with YouTube

SESSION 6 – Foundation & Structure For Success

• Understanding TrueView Ads
• Conversion Paths & Shopping Funnels
• Attribution Models & Cross Channel Issues
• Setting Up Your Google Ads Account
• Google Ads Custom Columns
• Build Video Viewers Lists

SESSION 7 – Crafting The Perfect YouTube Ads

• 7 Tips for Killer YouTube Ads
• What, Who, How
• Testimonial Sandwich
• Story Principles
• The Story & The Glory
• The Pitchman Demo
• 7 Conversion Killers
• 7 Resources

SESSION 8 – Audience Targeting

• In-Market Audiences
• Custom Intent Audiences
• Affinity Audiences
• Custom Affinity Audiences
• Life Events
• Keyword Targeting & Placements
• “And” Targeting vs. “Or” Targeting

SESSION 9 – Bids & Budgets

• In-Market Campaign
• Creating Your First Ad
• Custom Intent Campaign
• Affinity Campaign

SESSION 10 – Campaign Management & Optimization

• Custom Intent Clarification
• Keyword Campaign
• Placement Campaigns
• Frequency Caps
• How the Bidder Works
• Optimization Basics
• Key Metrics to Measure
• Keys to Growth: New Videos & Audiences
• Watch Audience Insights

SESSION 11 – Completing Your YouTube Funnel

• Video Viewer Audiences
• Video Viewer Campaign
• Remarketing Campaigns: Trueview for Shopping
• Target Video Viewers in Search & Shopping
• Encourage Repeat Purchases

Bretty Curry (Smart Marketer) – Smart Google Traffic