Craig Garber – Keepin’ It Real Copywriting Workshop

You’ll discover:

*  The ONLY 4 Reasons why prospects won’t buy!  (on page 11)

*  What to think about when you’re selling, that makes selling
MUCH easier for you… and immediately, much more attractive for
your buyers!  (on page 6)

*  How to “talk” to your buyers in print, so you give them the
illusion  they are talking back to you!  This is one of THE
most important things you must do, to be perceived as being
real, by your buyers.

*  Four experiences you MUST give you prospects to convert them
into long-term buyers.  Not giving them ALL of these
experiences, means you simply will NOT make a sale (page 12)

*  The big misconception about being “sincere” in print and the
ONLY thing that matters with respect to this – regardless of
how good your sales copy is!

*  And… much much more.

Concept # 1: Psychology

We’ll dissect buyers psychology, and perhaps surprisingly… elements of your own psychology that impact your ability to be real and sell in print.  Here’s just some of what you’ll discover:

*7 Issues Sellers — yes, YOU — must overcome if you want to be able to sell effectively and let go of any preconceived notions or “awkward” feelings you have about selling.

*The “600-pound Deadlift Story!”  This allows you to break through virtually any communication barriers standing in your way.

*6 Stubborn traits of buyers you MUST overcome, and how to quickly and easily do this!

*2 “supposed” buyer objections most people mistakenly waste tons of time writing sales copy to try and overcome – even though these are actually COMPLETE non-issues.  Without this information you will continue wasting HUNDREDS of hours of your time on these 2 items, getting absolutely nothing in return.

*The 3 Most common and costly mistakes you make when it comes to contacting your buyers, and how to fix them.

*The ONLY 2 factors that determine the quality of any relationship, and how to improve them.  Knowing this is like getting the set of keys to your buyers’ “emotional buying vault.”

*5 things you MUST be consistent with, when speaking to your customers and prospects.  Deviate from any one of them and it immediately starts costing you — big time!

*An old-fashioned way of doing things, that instantly attracts new customers to you.  (And… 6 new ways of using this technique, so you’re not missing out!)

*A HUGE common mistake people make when it comes to confidence, that costs you money every single time you make it!

*This subtle difference between serving your customers… and getting completely abused by your customers, often sneaks up on you.  And before you know it… it completely consumes your life!  Find out what this difference is, and how to avoid it — so you can stop kow-towing to your customers and instead start re-claiming your dignity and the respect you deserve.

*How to GUARANTEE your customers and clients chase you down, by letting your sales process do all the work for you!   (Instead of doing all the chasing and doing FAR too much work, like most people!)

Concept # 2: How To “Prove” You Are Real

When it comes to selling, perception is reality.  Like I said earlier, it really doesn’t matter whether you’re the most righteous, real person on God’s Green Earth.  The ONLY thing that matters is whether or not your buyers perceive you as being the real deal, or… do they perceive you as just another person in a very long line of people who wants to take their money and then disappear?

There are over 24 strategies in this section that let you create a very solid, very strong perception which shows you’re not like this.  Instead, it “proves” you are an honest, genuine person.  Things like:

*3 Strategies that show you how to keep your buyers sticking with you over the long-haul.  Frankly, these strategies have made me a small fortune.  They are the reason why most people stick around and continue paying me, FAR longer than virtually anyone else they deal with.

*20 different things to say to your buyers, that create long-term chemistry, and 5 things you must NEVER say unless you’ve fulfilled a certain obligation already.

*The one story you can tell that always attracts new customers and clients, and never gets old for your existing ones.

*A simple copywriting technique virtually NO ONE uses, even though it gives you almost limitless control over your prospects.

*Most people mistakenly believe when they sit down and write a sales letter, their job is to create “want.”  That if you tap into all the “want” that’s out there in the marketplace, it’ll turn into dollars in your pockets.

Right?

Well, let me be the first person to tell you…

Nothing… could be further… from the truth!

Once you understand what your real job is, you can save thousands of what will otherwise continue to be wasted hours, and instead start profiting from the ONLY thing you should be doing when you’re trying to sell.

And there’s more — you’ll also discover:

*8 simple ways to create a very direct, very personal “connection” with your readers

*Five forms of media that prove you’re real.

*9 topics to talk about that position you as an authority figure and a leader.  When people look up to you as a leader, you’re automatically presumed to be sincere.

*A critical item, that attracts buyers to you like bees are attracted to honey!  I’ll also give you 9 extra “customer attraction magnets” to get you started, immediately!

*There are 3 very common, yet incredibly devastating things you must NEVER say to your buyers, readers, prospects, or ANYONE for that matter… if you ever want to be perceived as a real person.  In fact, if you say ANY one of these three things, you will alienate your buyers on a deep subconscious level, immediately.  You’ll find out what they are on this call!

*If you are a consultant or if you provide any kind of service… there is one simple thing you can do… that eliminates virtually 100% of all the typical client aggravation you ordinarily have to put up with.  Yet, 99% of all service providers in this situation are completely unaware of this amazingly easy process.  However, you’ll be a master at it, after this call.

Concept # 3: Being Real And Your Sales Process

In this part of the workshop, you’ll get an overview of the entire selling process in 2 simple diagrams, where you’ll uncover:

*Exactly when “rapport” starts and what goes into generating rapport.  (There are specific behaviors that determine the amount of, and the kind of rapport you’re going to have with your customers.)

*The two towers of trust: Credibility and Believability, and the difference between them

*You’ll also uncover the “Rapport-Building Format” for success!

*And lastly, you’ll discover the 3 things you must do, to make sure your buyers listen to your “call to action.”  (Your “call to action” is the action you are trying to get your customer or client to take.)

Concept # 4:  32 Do’s And Don’ts Of Being Real

In this part of the workshop, you’ll get the inside scoop on the specific set of guidelines you must follow, that give you lasting trust and rapport between you and your customers.

If you follow these guidelines, your prospects and buyers will love, adore, and respect you, and most important… they will trust you and buy from you, over and over again!  Here’s a brief rundown on just some of the strategies you’ll discover:

*The one marketing mistake that immediately destroys your customer relationship!  Sadly, I see people making this common mistake, every day.

*A common copywriting strategy that actually misleads and disappoints your buyers.

*3 things you need to do, to create a “wow” experience for your buyers

*How to make sure you’re not “intimidating” your buyers by making them think you’re trying to sell them something, instead of trying to help them.

*Another common copywriting mistake (which is incredibly easy to avoid) that is costing you a LOT of money, even right now as we’re speaking.  And the thing is, this mistake is most typically made by more experienced marketers and entrepreneurs, not newbies!

*The one big problem with most testimonials!  (Hint: it has nothing at all to do with presentation, length, or content.)

*A critical type of testimonial you must present, that creates almost “instant” trust, and makes you a very real person.

*An empowering secret about “thoughts” and how to leverage them.

*A critical emotional buy-button you can push, that gets people more open to dealing with you than perhaps anything else!

*2 keys to making your presentation “easy on the eyes”

*The secret to winning, when it comes to persuasion.  Most people don’t do this, and instead wind up coming off like a bull in a china shop.  And in fact, this is not only the secret to winning in sales, but it’s the key to winning any kind of negotiation you’re ever involved with!

*A big personal problem most marketers foolishly “dump” in their customer’s laps, that makes selling, almost impossible!

*How to know when you’re being “too friendly” in a sales letter.  Remember, being friendly is good, but being “too friendly” crosses a very real boundary that exists between all sales people and their customers.

*5 Very common phrases marketers use that psychologically turn your buyers “off,” as soon as you say them. (And what to say, instead, that positions you as a trusted authority!)

Concept # 5: Secret Writing Techniques And… Magic Words That Make You Real!

In this section I’m pulling the curtain back to reveal all the copywriting tricks I’ve learned during the last 11 years.  You’ll discover how to write copy that gets your buyers involved… that gets them to trust you implicitly… and makes them just “sense” you are a salt-of-the earth, genuine caring soul.

Here’s a small sampling of what we’re going to cover on this part of the call:

*Why telling someone you want them to come in for a free consultation… a free estimate… or a free inspection… is the kiss of death!  Find out what to say instead, that’ll have more clients barreling through your doors, than you’ve ever imagined!

*Most people are foolishly concerned about making sure their buyers know “how smart they are.”  The truth is, this is perhaps the most detrimental thing you can do when it comes to building rapport with your buyers.  You’ll find out why, and what to do, instead.

*In what may be the most important part of the entire workshop, you’ll learn “How To Help Your Buyers Believe In Themselves.”  If you can get your buyers to believe in themselves, you’ll have overcome one of the most important obstacles you’ll ever encounter.

*Language experts estimate up to 90% of what you’re saying, is communicated based on your non-verbal cues.  In print, you lose this ability to communicate non-verbally.  Or do you?  You’ll discover 8 different ways to create varying “tones” in your voice, and how to use these strategies to get maximum leverage out of them.

*You’ll also uncover 7 simple strategies to create massive believability with your buyers.  One of these strategies netted me a fast $15,000 early on in my career — and I’ll share it with you on this call!

*Why making hype-filled exaggerated claims is actually costing you a pretty penny!

*The very best kinds of promises to make!

*If you want to be perceived as a real person, there is one habit you must “check” at the door, before you start speaking to your buyers, and I won’t mince words about it, either.

*How to use humor in your sales letters and communication.  There is a very effective way of doing this, but be careful here, because people are dead serious when it comes to spending money!  Most people forget this, and as a result… they screw this up, royally!

*How to choose the right “voice” to write your sales letters or ads in.  (If you’re always writing from yourself, you are definitely missing out.)

*A major “slip” most people make when writing copy, that completely de-personalizes anything you’re saying.  Besides “being boring,” this is the one other “Cardinal Sin” you don’t ever want to commit!

*A simple strategy that makes you a LOT more believable, and increases sales, almost immediately.  Oh, and this will take you less than 7 minutes to implement!

*A Very Special “benchmark” test I’ve NEVER seen revealed before!  This test (which I mentioned earlier) shows you DIRECT EVIDENCE of how much you’re engaging your readers.

Look, real people have real conversations, and this test shows you precisely how many real conversations are taking place in your sales letters, display ads, web pages and direct mail.

No one’s EVER discussed this before, and I was very concerned about even revealing this “test,” which will take you less than 7 seconds to perform!  (And I’m not exaggerating one bit here.)

You’ll also discover 22 phrases and words to say, that will boost your rapport-building results, dramatically!

*How to use “trial closes” to “edge” your buyers closer and closer to a sale!

*A simple way of controlling your sales process that makes your business, and your life… much less stressful!

I’ll even throw in a few important resources for you to use, after the call.  Things to read and people to study who made their living solely by being real, and by giving their customers and clients a lifetime of real experiences — both in the marketing world and out of it, as well.

But That’s Not All You’re Getting!

1. Besides this 2 ½ hours “plus” mp3 download, filled with all fresh new content, (a $1,250 Value at my $500 hourly rate), you’ll also get:

2. A 36-page workbook for you to use and follow along with, during the workshop. The workbook is specifically designed for you to fill in the blanks and make notes on it, while you’re listening. This way your experience will have much more of an impact because you’re actually involved in the learning process itself.  ($47 Value)

3. You’ll get the full transcript of this workshop, in case you’re more of a visual person, and you prefer reading over listening. ($47 Value)

But Wait… There’s Still More!

4. After the call, I spent over an HOUR in a heated, rapid-fire Q & A Session, answering LOADS of different questions about the material we covered.   You’ll get the complete mp3 download of this Q & A Session, so you can see exactly how to use the strategies you just learned. And… you’ll also see how to eliminate all the mistakes you’re currently making in your sales copy, and in all your other client and prospect communication, as well. ($500 Value at my $500 hourly rate)

5. You’ll also receive the transcript of the Q & A Portion of the call.  ($47 Value)

6. And… Bonus #1: You’ll get Swipe File sales copy from successful sales letters I wrote, so you can see how to use these strategies in real life (at least another $47 Value)

7. Bonus #2: There was SO much material covered on the call, there’s no WAY you’re going to be able to take in everything on your own.   So, I’m including a copy of my own personal notes for you to use, to make SURE you’ve got a handle on everything we covered, from A to Z.

Craig Garber – Keepin’ It Real Copywriting Workshop