Newsletters are the most powerful media that you can possibly be using to grow your business,”– so says marketing specialist Bill Glazer. Bill came to that conclusion after reviewing over 1113 newsletters, reading countless books on the subject and writing or publishing over a dozen newsletters over the span of his career. Newsletters are such an important marketing tool because they are perceived as a publication, not advertising. Create a valuable newsletter your clients will want to rip open and read with Bill’s tips on how to create a newsletter that passes along value, develops trust, builds your brand, enhances credibility and strengthens customer relationships.