Dee Deng (Foundr) – Ignite Your Digital Agency

What you can learn from Dee Deng (Foundr) – Ignite Your Digital Agency?

This course will show you a Complete Blueprint for Building A Profitable, Impactful, & Sustainable Digital Agency.

• Start-To-Finish Agency Blueprint: Find your purpose, your niche, your ideal client and go from a “one man shop” to an agency that grows as big as you want. It’s all here.
• Proven Client Acquisition System: Learn exactly how to find the “right” client, how to provide value up front, negotiate, and ultimately onboard them and get paid.
• Designed For All Digital Niches: This course is for all kinds of digital services from email marketing, paid ads, web design, and any other kind of digital service.
• Contracts & Templates: Streamline your processes and organize your business by using proven templates and contracts so everyone’s on the same page.

What’s inside the Ignite Your Digital Agency?

MODULE 1: KICKSTART YOUR AGENCY JOURNEY

The 1st module is all about getting your foundation right before we dive deeper into the course material.

• New agency owner? Let’s land your first client. Get clear on who your ideal client is, approach them with confidence and pitch them like a pro.
• Already running an agency? We’ll assess the state of your business and identify what needs to be prioritized for “headache-free” growth.
• Solo lifestyle business, 100+ person agency or somewhere in between? Get ultra-clear on what success looks… so you love what you’re building!
• Don’t waste weeks (or months) mulling over your ideal client avatar. Dee will show you how to quickly validate or refine your assumptions.
• Why Should I Join You? Get clear on your “Ikigai” so that key stakeholders such as clients and employees enthusiastically buy into your vision.

MODULE 2: THE EVERGREEN SALES MACHINE

In this module, we’ll dial in on the 1st growth pillar – Acquisition.

• Dee will reveal 3 agency positioning levers to pull which “subconsciously” repel nightmare clients while attracting your dream ones.
• Powerful Client Acquisition With “Authentic Content”: Discover why most sales funnels fail and how to make yours different so it pulls in “authentic clients”
• Discover “under-the-radar” yet powerful pricing & proposal strategies to decisively close prospects who can’t seem to commit.
• Prospects bail when you present your offer? Discover the 5 exact offer switches to hit to make becoming a client a no-brainer.
• Close sales can be bad for business! You must “test” prospects with these 5 questions before agreeing to do business with them.

MODULE 3: STRESS-FREE FULFILLMENT

This module will set yourself apart from the majority agency owners who only focus on client acquisition. The result is happy clients, repeat business and referrals.

• The Mechanics Behind Stress-Free Fulfillment: Structure your team setup, workflow processes, who’s accountable for what… and much much more!
• Delivering great work isn’t enough! Discover the “compulsory conversation” you must initiate for happy clients, repeat business & referrals.
• Expand clientele without straining your talent pool. Learn how to prioritize hires, attract top talent and troubleshoot “bad” hires.
• Partnering up with an agency co-founder could result in a messy divorce. Dee will show you his decision framework so you can decide on the if, who, when & how.
• Remove Yourself As The Bottleneck! Create these 5 systems to save hours per week, enjoy hands-off scaling… without sacrificing quality.

MODULE 4: FLAWLESS AGENCY FINANCE

While many agency owners might consider it a “boring” subject, your agency’s finances are the bedrock of your agency’s success.

• Is your agency making a loss… despite serving clients? Discover how to calculate your profit margins and exactly what to do if it’s in the “unhealthy” range.
• What’s your agency’s financial health? Quickly get an accurate snapshot by tracking these 5-6 KPIs. Ignore this at your own peril…
• My agency is making money. What’s next? Dee will recommend how much funds to invest into the business, as well as allocate for salaries & bonuses
• The “headache-free” way to bill and get paid. Plus, how to deal with less-than-ideal scenarios, e.g. client can’t pay or dispute scope
• Diversify your “client portfolio” to strategic growth and engaging projects… while minimizing financial risks

MODULE 5: SCALING BEYOND YOURSELF

Now that we have covered the fundamentals, let’s tackle more advanced topics.

• Remote Team or Physical Office? Dee weighs up the pros and cons of each. Plus, the exact tools he uses to manage a 115+ person global team
• How Will My Agency Evolve Over Time? Dee will share how your role as agency CEO and team structure could change so you can prepare in advance.
• Avoid Burnout As An Agency Owner: Dee will reveal simple yet effective actions to protect his health and happiness over the long term
• Agency Partnerships: How do you lead with value when approaching potential partners… especially when you feel you have little to offer?
• Leverage Paid Traffic: Discover when to introduce this into your acquisition mix so you can accelerate growth without exhausting your budget.

MODULE 6: TROUBLESHOOT COMMON AGENCY MISTAKES

Finally, we’ll cover the most burning questions that keep agency owners up at night.

• Chasing revenue growth is actually bad for business. Discover the #1 metric to prioritize instead for consistently profitable months.
• Make your agency competition irrelevant! Once you master this “blue-ocean” strategy, your agency will be in a league of its own.
• Avoid These 7 Deadly Sins For Agency Owners! By being aware of these pitfalls, you’ll fast-track your way to agency success.
• Critical Agency Trends for 2022 & Beyond! Dee will reveal what he and his team are watching very closely plus how you can capitalize on emerging opportunities.
• The Struggles Of An Agency Owner: Dee will share his honest perspective on how to keep up your motivation during tough times so you can play the long game.

BONUS 1: IGNITE YOUR AGENCY 2-FOR-1 LICENSE

Since we know how important it is to have business partners or team members on the same page when growing an agency, we’re giving you a 2-for-1 license so that your business partner or team member could join in the training absolutely free!

BONUS 2: 4X LIVE Q&A CALLS WITH YOUR INSTRUCTOR DEE DENG

Submit your most burning questions and we’ll shortlist the hottest ones for Dee to answer!

We’ll be running live Q&A calls every quarter over the next 12 months.

BONUS 3: AGENCY CLIENT HONEY TRAP

When you meet prospects who can’t seem to commit, pull out this technique to drastically increase close rates… while having your new clients love you for it. This tactic is seriously a game changer. Once you implement it correctly, it could easily pay for this course many times over.

BONUS 4: THE EXPONENTIAL BRANDING EFFECT

Believe it or not, a huge part of Dee’s agency success comes from his personal brand. And in this bonus, he will reveal how to synergize your business and personal brands to create the “echo chamber effect” around your dream clients.

This practically makes it impossible for them to ignore you, as you’ll stand out as the category leader in their minds.

BONUS 5: THE GENTLE CLOSE TECHNIQUE

• Closing prospects with aggressive sales tactics can cause both parties to feel yucky about the entire experience.
• Definitely not great for first impressions nor the best way to kick-start long-lasting client-agency relationships!
• Demonstrated through role play, Dee will show you how to convert prospects into clients by using his signature approach called “The Gentle Close Technique”.

BONUS 6: THE 2ND BRAIN

• Knowledge without implementation is useless. Top business builders know this, that’s why they focus on both rapid learning AND implementation.
• Dee will reveal his unique note-taking system for storing research, ideas, and inspirations. This system makes information retrieval and implementation stunningly simple.
• Which is great news if you plan to fully leverage the content provided in this course and maximize your agency’s results.

BONUS 7: AN AGENCY OWNER’S MUST-READ BOOK LIST

• Dee has carefully curated 27 books that have helped him grow a hyper-successful 115-person agency from scratch.
• Consider these books essential companions when you run into questions around sales, market positioning, leadership, scaling up, and much, much more.

BONUS 8: MILLION-DOLLAR AGENCY TEMPLATES

Access Dee’s exclusive vault of agency templates responsible for his agency’s meteoric rise! It covers an extensive range of topics, from client proposals to cold emails to landing page hacks.

Dee Deng (Foundr) – Ignite Your Digital Agency