Drayton Bird – The Golden Key

“Business owners – what keeps you awake at night? Whatever it is – I’d like to help”

“Have you ever left a restaurant wondering why you ordered so much?

I know I have.

You order with good intentions – but you literally can’t fit in everything you’d like to.

A lot like life, really. And that’s why I’ve launched this new site. Let me explain.

Over the years, I’ve created a huge amount of marketing material: videos, PDFs, case studies and Q&As.

I’m hugely biased, naturally. But I believe these little gems will help you solve any marketing conundrum – and come out with a profit. So a while ago I crowbarred them in to a membership site.

But it all went wrong because of one disastrous factor I had overlooked: lack of time.

Lots of people subscribed. But hardly any – and I mean this – used all that material. In fact, most subscribers watched less than 30 minutes of video a month. They just didn’t have the time.

“Got a question? Ask me!
Some poor souls paid happily each month and never logged in – a classic case of other people’s money – like their bosses’ – I suspect.

In my younger days, I would have been perfectly happy with this arrangement. But not now. The biggest thrill – and pleasure – I get is teaching.

So I wondered what I could do.

Give it all away perhaps? Not a chance: who values free information? Though I concede it’s smart to give some away.

Lower the price? This seemed obvious to me. At my age I far prefer the people who want to learn but can’t afford to, rather than the people who can, but don’t.

Drayton Bird – The Golden Key