Basically, here’s the scoop:

Press Releases, when done correctly and released through the correct channels are regarded by all of the search engines as an authority link, and they get posted in many different place — forums, websites,etc.

They call it their Instant Traffic Loophole – the loophole that brought in 43,123 buyer leads to their site. What they did was do over 2,000 press releases to kick start 600 sites until they perfected their system – a system that enables you to tie in daily news items, to your product, offering or site.

The Secret Sauce:
1. You must use a premium press release
2. You must embed a well done video – this doubles, and even quadruples the traffic – not a cheezy video, a “press release” type video
3. you must have a well written press release that follow the format, and avoids the sniff test of spam – ie. you need to follow the rules and transition to your product correctly
4. you must target the distribution correctly – Targeting it to the local media attention, looking at the last year, 90 days, 30 days, and 7 days – looking for overlap and hot spots.