Jon Loomer – Facebook Ads And iOS 14

What you can learn from Facebook Ads And iOS 14?

iOS 14 makes a dramatic impact on Facebook advertising: The addition of a privacy prompt to all iOS apps and an adjustment of the data sent to Facebook has resulted in new rules and processes that will impact your advertising globally, regardless of whether your audience is on an iOS device.

• 1 – Introduction and Overview.
• 2 – The IOS 14 ATT Prompt.
• 3 – The Direct Impact of the Prompt.
• 4 – The Indirect Impact of the Prompt.
• 5 – Private Click Measurement.
• 6 – Overview Aggregated Event Measurement.
• 7 – Attribution Changes.
• 8 – Expected Impact on Results.
• 9 – Compare Windows.
• 10 – Find your IOS Audience Size.
• 11 – Targeting Changes.
• And much more.

Jon Loomer – Facebook Ads And iOS 14