1. Ryan Deiss – Paid Traffic Mastery – $497

In this master class, you’ll learn:

How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.

The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…

Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…

26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…

What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…

How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…

How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…

How to know which traffic channels you should focus on for your company…and which ones you should probably “backburner”…

Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…

The exact “copy and paste” sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…

The exact bidding strategy to use that will maximize your leads while lowering your costs…

Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).

Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)

Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!

Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

In short, Customer Acquisition Specialists (a.k.a. “Traffic Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

If you’re interested in becoming such a “Traffic Master,” then I have one question for you…

2. – OTO Upsell: Conversion Funnel Mastery – $395

Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs.

That’s where you come in.

As a Certified Customer Value Optimization Specialist, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want:

MORE customers, that are…
MORE valuable, all while spending
LESS to acquire them

In this class, you’ll learn:

How to optimize all of your existing marketing funnels by applying the “5 Things” methodology (PLUS a step-by-step plan for rolling out new funnels…)
The L x c x m x f = GP formula that consistently doubles revenues…
One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
How to craft a “Statement of Value” that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it…)
The 5 “Specifics” that make up a winning Lead Magnet…
The right way to use coupons and discounts in funnels that works for both online and offline businesses…
How to select the right “Tripwire” for any business. (Includes 7 examples you can model.)
The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
How to use “bundling” and to de-commoditize a commodity product or service…
How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business…even if your customers aren’t complaining.)
The 3 little words that can be added to the back of any conversion funnel that’s been responsible for bumping average profit per customer by 200%.
How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers…

…and much, much more.