When faced with a market gap, specialized requirement, or trendy trend, the mail order operator can easily meet high demand. Among the latest mail order products to be sold are Cabbage Patch dolls with adoption certificates personalized, and items for left-handed customers. Another innovation is an adapter that can convert a woman’s voice to yelled male by connecting it to the standard phone, providing some protection against anonymous callers.
In the United States, a highly enterprising individual made his money through the sale of an exotic pet that requires minimal attention, doesn’t respond to questions, and is available for free. Is that a bit dumb? He was not unaware as pet rocks were sold for millions.
If a success story is not replicated, why not introduce the British consumer to specialized products and services that are only available in America? Take care to avoid falling under copyright or patent laws and ensure that the product or service has a market outside of the country where it was first obtained.
Remember the golden rule of mail order – Test. Construct a test. Construct a test. Let’s go and kill ourselves.
