When faced with a market gap, specialized requirement, or trendy trend, the mail order operator can easily meet high demand. Among the latest mail order products to be sold are Cabbage Patch dolls with adoption certificates personalized, and items for left-handed customers. An adaptor has been created that, when connected to a standard phone, changes the voice of sex to that of male, providing some protection against anonymous callers.
One American businessman made his fortune by selling an exotic pet that requires minimal attention, doesn’t respond to calls, and is available for free. Is that a bit dumb? He was not unaware as pet rocks were sold for millions.
If a success story is not replicated, why not introduce the British consumer to specialized products and services that are only available in America? It is important to be cautious about violating copyright or patent laws and to guarantee that the product/service has an outside market.
Remember the golden rule of mail order – Test. Test. Test. Go and get killed!
