In his new Manual, Dan Kennedy has assembled his 63 very best "knock-out punch" marketing ideas, principles, strategies and secrets, all in one place. Dan presents his very best marketing secrets, each condensed and summarized in just a few paragraphs -- because this Manual is designed to be used, not just read.

It is, in essence, a 63 point checklist you'll review and follow every time you:

   * write a sales letter
   * create advertising
   * plan a sales presentation
   * evaluate advertising created for you by others
   * on promoting any product or service or business or idea
   * put together a direct-mail campaign
   * create a 'special offer'
   * need to create a surge in your business
   * want to re-activate past customers
   * want to start a new business.....