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“Discover How To Get All The Money You Need For Any Business Adventure Without Giving Up Control Over Your Business Or Forever Mortgaging Your Home, Kids, Dog And First Draft Right To Your Grandkids” You’re getting the bare-knuckles, real world stuff, not the fancy-schmantzy, proper, professional theory that sounds great in a book but falls apart like a cheap suit in a rainstorm if you try to use it… 


By Dan Kennedy


I wonder how many people procrastinate, excuse themselves from pursuing a good idea or opportunity, or are immobilized By THE BELIEF THAT they do not have and cannot get the money they need to move ahead?

Many would-be entrepreneurs and expansion-minded entrepreneurs are handcuffed by lack of capital. Well, putting together venture capital or loans IS a giant pain in the hind end, there’s no doubt about it and no way around it – but there are times in every entrepreneur’s life when he has to do it. Don Dwyer, one of the most successful franchisors I know, views “getting the money” as a test of character, resolve and belief in your idea. And, for many people, passing this ‘test’ not only gets the financial handcuffs off; it also creates new confidence and freedom to act boldly in other ways, too. There have been a number of times in my life when I’ve had to pull together business capital out of thin air, in “impossible” circumstances, and I believe I can help you too.



The Official Millionaire – Money Maker System:
How To Get The Money You Need For Any Business Venture


Take off the handcuffs!!! – you can get the money you need for any worthwhile product, idea or venture. 


How many of these “keys” would be valuable to you, right now?


  1. How to raise money for ‘new ideas’. 
  2. How to find and motivate private individuals to lend or invest. 
  3. The 3 best strategies for wiping out investors’ fears; where most business capital really comes from. 
  4. How to make your personal credit a ‘non-issue’. 
  5. How to assemble a convincing, persuasive business plan document. 
  6. How to structure deals so you get the money you need without losing control. 
  7. Even how to buy a going business with little or no money down and convert it to new capital.



This Information Has Already Produced Money In An Incredible Variety Of Situations!

This information in THE MONEY SYSTEM has raised millions of dollars for start-ups, saved businesses in trouble, reorganized businesses, and provided expansion funds for businesses in dozens of different fields. I’ve got testimonials from an import company, a food company, a whitewater rapids expeditions company, publishers, the “no money down” buyer of a hotel, you name-it!



NO Theories, NO Textbook Stuff, Nothing ‘Normal’ At All!

In case you have any doubt, there’s just about nothing in this System you’d ever find in a ‘normal’ book on this subject. You see, I’ve personally used every strategy in here – invented a few of them – for myself and for my clients, so you’re getting the bare-knuckles, real world stuff, not the fancy-schmantzy, proper, professional theory that sounds great in a book but falls apart like a cheap suit in a rainstorm if you try to use it.



The Trick Is Getting The Money You Need Without Giving Up Control Over Your Business Or Forever Mortgaging Your Home, Kids, Dog And First Draft Right To Your Grandkids

If you’ve ever sat across the desk from a banker and discussed conventional business financing, you know that he wants everything you’ve got on the line. Not even your little girl’s piggy bank will be safe. Or if you’ve ever talked seriously with a professional venture capitalist, you know he wants majority ownership, controlling interest – basically, he wants you to work for him. But there ARE ways…

Did you know that you can pre-negotiate releases of personal collateral and personal guarantees from bank loans?

Did you know that the SBA’s reputation for being “impossible” and “impossibly slow” may be undeserved? – if you knew just one little secret.

Did you know that there are proven ‘formulas’ for taking in venture capital while giving up very tiny pieces of ownership and never giving up control?These are just a few of the “little secrets” that can make a huge difference in your financial picture, all revealed in this System.


And, The Money System Is An Exceptional Bargain 



If you need money, the last thing you need is a big, fat price tag on the information aimed at helping you! That’s why I’m now offering THE MONEY SYSTEM at its absolute, lowest-ever, rock-bottom price. In various versions, this System has sold for as much as $250.00, been featured on national television twice, and licensed from me and sold to Hume Publishing’s Successful Business Management students. And the catalog price is just $199.00.



  1. Anyone in need of financing and/or investment capital to start a business, bring a new idea to life, reorganize a business or expand a business.

  2. Anyone interested in acquiring a going business with little or no money – as a first business or as a means of expanding or diversifying an existing business.

  3. Anyone who has given up on “conventional sources”.

Listen To How Well Dan’s Strategies Have Worked for The Individuals and Businesses Who’ve Used Them…





……the one idea you gave us at the meeting has made us the most money ever in such a short time – within nine weeks of the meeting, we made a total gross profit of $271,752.34 (on a mailing cost of only $11,714.41). You’ve helped us make money since 1993, and many of your ideas have earned us a small fortune over time, but nothing has ever made us this much, this fast.

 Thanks in large part to your powerful methods and strategies, and guidance, we are going to break the FIVE MILLION DOLLAR yearly sales mark for the first time in the history of our company.”

– T.J. & Eileen Rohleder,  M.O.R.E. Inc., Kansas



 Dan Kennedy’s smart marketing advice has been of great value to our business.” 



 – Joan Rivers



The Joan Rivers Show




“I have purchased thousands of dollars’ worth of Dan Kennedy’s books, tapes, newsletters, special reports and have had him speak at two of my Marketing Boot Camps held for the photography industry. His wealth of business-growing ideas have helped me grow personally and professionally – and directly added no less than $336,000.00 to my sales last year.”

-John R. Hartman, President, Contemporary Photography, Stevens Point, WI

“140,000.00 in business in 4 days, and a big chunk of that was extra revenue I’d have never seen without the one suggestion you gave me. If I’d been using that one since the first of the year, I’d be at least $100,000.00 farther ahead.”

“Here’s a much deserved testimonial. I should have sent you this formal thank-you sooner, but I’ve been so busy making money with all the killer marketing stuff I’ve learned from you, I haven’t taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years.”

Joe Polish, Piranha Marketing, Inc.http://joepolish.com/ 

I can’t thank you enough for all the valuable information, insights and techniques you provided at the Copywriting Clinic. It is definitely the most valuable training I have received in copywriting.

–David Garfinkel, Let Your Clients Do Your Selling,San Francisco, 

From 1992: “It seems like, after 14 years of ‘hoping’ and struggling, you’ve finally shown me how to make real money from selling my information. Things are now happening I never thought were possible. Dan – you are one of the handful of people who really got me started.”

From 1999…..“We’ve sold 3,407 videos in the “Kahuna Warrior Mind” series in the last 4 weeks alone!  We pull in $33.00 plus S&H for each video.  And of all the purchases, we’ve had only 17 choose the “Silver” package, and 9 of those upgraded to “Gold” as soon as they watched the “Quick Start Video”.  Most of the rest buy the “Gold”, but are immediately sold up to “Platinum” – for another $97.00.”

Dr.John La Tourrette
Warrior Publications


“Dan Kennedy’s reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!”

-Raymond Aaron, Toronto, Canada

“Dan Kennedy is a lean, mean information selling machine. His amazing business blueprint, The Ultimate Information Entrepreneur, gives you more useful, wallet-fattening secrets than 10 other books. Reading it is like getting a master’s degree in how to profit from today’s information age economy. Just one idea I took from one page out of Dan’s Manual paid me back over $10,000.00 almost instantly. I simply can’t recommend this highly enough. It’s worth ten times the price.”

-Mark Nolan, Financial Freedom Association of America, Citrus Heights, CA

“The “Mega System For Speakers” would be a bargain at twice the price. It is an absolute must for people who are serious about the business side of speaking.”

-Ken McCarthy, Marketing Solutions, San Francisco, CA

“The Mega System is excellent. It was like a breath of fresh air to hear you expose the nonsense about career speaking.”

-Judith Zabalaoui, CFP, Metaire, LA

“I’ve been speaking for profit for a number of years. Two things hit me right away (about your Mega System For Speakers): first, how much easier and more profitable my speaking business could have been if I would have had Dan’s information to begin with. Second, how putting just a few of these proven techniques into action will substantially increase my bottom line this year – and for many years to come.”

-Bob Serling, Stratford Marketing Group, Studio City, CA            http://www.product-lab.com 


“If you want to make waves, go to Harvard and get your Ph.D.. If you want to make money, get your Ph.E. – run to your nearest bookstore and get Kennedy’s new book- it’s a four year course in Entrepreneurship.”

 -Al Ries, Co-author “22 Immutable Laws of Marketing”

“Ever since I first saw you speak and bought your materials, my life has changed for the better. My selling was pathetic! My attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is great – I just closed the largest single order in my division history; $1,472,050.00! My earnings have increased by 159%.”

-Joe Gedymin, Oconomowoc, WI

“Your expertise helped to vault my business to the next level. One year ago, when we met at your seminar, I was in start-up mode. Using your information, ideas and input over the last year, we have met and surpassed our sales goals for one year. What a tremendous feeling!”

-Don R. Campbell, Campbell Business Services, Inc., Vancouver, B.C.

“I’ve used a lot of your ideas, with the latest success wrinkle being ‘your choice’…I created three levels of packages…I’ve had a near 75% up-sell from $2.95 to $50.00 on my recorded message!”

-Mark Smith, Best Selling Author
“How to Be Your Best at Trade Show Selling”, “49 Ways to Be Your Best at Trade Show Selling”, “Increase Your Trade Show Sales Immediately” and “The Accidental Landlord”. Colorado Springs, CO

“In 1993, I attended Peter Lowe’s Success day in St. Paul, MN. I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participate in, I had not developed any type of follow-up of my own. Using your system, I did so and am very pleased with my results. I tripled my sales results and increased my referrals by 100% based on what I’ve learned from you. Thank you!”

-Karen Popken, Mary Kay Independent Senior Sales Director,
Apple Valley, MN 

You are one of the very few people I can truly say changed my life. Just a few years ago, when I was a marketing ‘nobody’, you were there for me. You were always available for me, gave me speaking opportunities, advice – everything I needed to make the leap into the ‘big time’. I’m not sure why you did it, but I’m very thankful you did. Your products have had more of an impact on me than any others. But more than that, your friendship and support were the factors that gave me all the opportunity I needed. I took that opportunity and ran with it.

I now have more money than I’ll probably need for the rest of my life. So much of the credit for that goes to you. Yeah, I know money isn’t everything, but money buys you freedom – and freedom is everything. Mary and I are going on a two week cruise in a few weeks. When I get back, I’ll be taking the steps necessary to sell my business, take on a majority partner, or whatever it takes to pass on this terrific business to someone who’ll take it even higher. Mary and I will then move on to lots of other things we want to do. Dan, thank you so much for everything you’ve given me and done for me. I’ll never forget it.” –

– Dr. Paul Hartunian, New JerseyNationally-known Publicity Expert, Speaker and Author ofHow to Get $1 Million Worth of Publicity…FREE!


“I attended Dan’s 1998 Super Conference. It cost me twice as much as any other attendee because I had to travel 26 hours, jump on 5 different planes, squished like a sardine. Also, my Australian dollar was worth half the U.S. dollar. Although overcome by jet lag and struggling to stay awake,

I learned two strategies that directly enabled me to increase the sales of my mail-order business by 86%, and increase profits by 300%, which in turn enabled me to sell the business I had started with zero for $420,000.00. Now I have started another company that is already worth more than a million dollars.”

— Mal Emery, Scarborough, Perth, Australia

“Dear Dan: I’m writing today to share a few thoughts about my experiences with your work. I’ve spent roughly $700.00 with you in the past year for various books, kits and newsletters. In a world of hype, I’ve found your materials to be honest and results driven. Speaking of results,my mailings (based on your advice) consistently pull a 7 % to 10% response rate – unheard of in the long-distance industry, where competition is fierce. My own experiences are proof that your methods produce results.”

— Tony Rubleski, Owner, Sound Advice, Michigan

“Dan, your information is worth more than its weight in gold! Just one idea I got from you recently pulled in over $102,396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $.35,772.83. When I told my wife, she got angry – because with your idea, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up 10 her by buying her a new home – with four acres for her new horse). That one idea paid for all of the books, courses, and seminars (including travel and food) I’ve ever bought from you. In fact, I could spend $7,500.00 a year on your products for the next 10 years – and still not spend all of the money I made with this one brilliant idea. You’ve got a client for life. Thanks again, Dan.

Investing my money in your marketing information has brought better returns than the stock market on its best day – and I don’t. have to worry about any risk! —

Jeff Gardner, President, Success Achievement

“Thank you! I invested in your Magnetic Marketing System about seven months ago and it has literally changed my life. You promised you had strategies that would work for any business and you were right. I’m a professional magician. Before I got your System, I did 12 to 20 shows a year – obviously not enough to make a living. After putting into action what you teach, I now book between 20 to 30 shows a month!”

-David DiPietro, The Magic of David Dee, Roswell, GA

“After attending your seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used the 3-letter System to sell our Coupon Books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response: 18%! We sold 3,700 books and had a profit of $26,000.00! You’re a legend!”

–Doug Nielson, The Big-O Book, Market Innovators, Omaha, NE

“Marty Chenard’s Power Marketing Analyzer will force you to strategically think of every single aspect of why people will or will not do business with you. This is in my opinion the most powerful think tool that has ever been introduced to the world of Direct Marketing. It will help you produce million dollar ideas if you use it.”

-John R. Hartman, President, Contemporary Photography, Stevens Point, WI

“Listen, there’s a lot of opportunity in the information products business, but finding the path to success can be like wandering into the forest in ” The Blair Witch Project.” Dan’s seminar saved me from a lot of frustration, wasting a lot of money and – Here’s the most important thing – wasting a huge amount of time. In my market, I couldn’t have afforded to waste the time it would have taken me to learn everything that Dan covered in just three days.”

George Colombo, Winter Springs, FL

“Your Power Market Analyzer software is fantastic. It made very clear exactly how to put together my direct mail piece. My sales letter literally re-wrote itself before my eyes. The thing I was most impressed about is how easy it makes the copy writing process. I used to “hate” writing my copy. I constantly procrastinated because I didn’t have a clear-cut plan or formula to tackle it. No more. With your program, it takes all the guesswork out of it. My prediction: I will double my response and my sales within the next three months.”

-Mike Cohen, Executive Director, R.S.S., Inc.

“…what this all comes down to, Dan, and that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment with your information. It’s all straightforward, “no BS”, real.”

-Michael J. Mendenhall, Monterey, CA

“I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit.”

-Doug Hinton, Seacoast Equities Inc., La Mesa, CA http://www.seacoastequities.com

“I’m the mortgage broker in Ottawa you may or may not remember. I’ve been using your ‘stuff’ for about 3 years we are getting about 400 calls – are you sitting down? – a day! Thank you.”

-Grant King, Ottawa-Carleton Mortgage, Canadahttp://www.mortgagesmadeeasy.com

“I am one-third of the way through The Ultimate Information Entrepreneur and almost done with the Conference Tapes – both have been terrific! The information is very valuable and has re-stimulated my thinking about how to promote my business and products.”

Steve Miller, The Adventure Of Trade Shows, Federal Way, WAhttp://www.theadventure.com/

“We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information.”

-Julie Wyrick, Missouri Small Business Development Center

“Dan Kennedy is directly responsible for my selling over $500,000 books and videos.”

-Darrel Montero, Phoenix, AZ

“To my speaking colleagues: I’ve said it before and I’ll say it again – there is no one who knows more about the real world of speaking than Dan Kennedy. When it comes to knowledge of how to organize, market, sell and build products and services at a profit, Dan Kennedy has no equal. For over a decade, I have utilized Dan’s ideas in my own speaking, training and consulting business. As a consequence, we have been fortunate enough to show consistent growth and continue to do so. I recommend Dan’s services highly.”

-William T. Brooks, CSP, CPAE, CPCM, The Brooks Group, Greensboro, NChttp://www.brooksgroup.com

“Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling! I’m now being referred to as ‘one of North America’s top sports artists’ who’s paintings belong to a dozen superstar athletes. I had an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994. Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill’s. You’re a lifesaver!”-

– Katherine Allen, Ontario, Canada

“If you’re a salesperson, businessperson, or entrepreneur, your greatest asset is your mind. Your second greatest asset is Dan Kennedy’s mind.”

— Dave Bellizzi, Dir., The Silva Method For Sales Professionals

“I double majored in advertising and marketing in college but I have learned more about these two areas from your books and tapes in the past month alone than I learned in college, 15 years in the corporate world, and the last 13 years being self-employed.”

— John Hayes Jr., TCI Publishing Co., Florida

“I have used your direct-mail campaign strategy and had tremendous results. I spent $1,500.00 for a 500 piece mailing that created $20,200.00 in income.”

— Randy Thomas, Illinois

“I want, you to know, your methods work great. There is nothing better than customers coming to you instead of you chasing them.”

— Terry Butz, T.R. McTaggart Co., Michigan

“I’m a manufacturers’ representative in the home furnishings industry, calling on furniture store buyers. Your `Magnetic Marketing’ has completely replaced prospecting and cold-calling for me. And, in the past year, I’ve opened 22 new accounts – about $150,000.00 in new business, at a total cost of about $700.00, using your method. And that was before I got serious about this approach.”

— David Love, California

“I have used many of your ideas to successfully attract a steady stream of quality customers into my business, and to keep them coming back. Over the many years of reading your newsletter and studying the majority of written and recorded information you have so brilliantly created, I have come to one conclusion: you are, without a doubt, the greatest expert on written marketing material on earth.”

— Gregg Bartell, Bartell’s Pro Car Care, Wisconsin

“Just one of your ideas exploded sales in a business I’ve had for eight years. Your idea got me one of my biggest orders ever – a $17, 001.00 check delivered by FedEx. Then another prestigious company got interested because of my offer. Phenomenal!”

— Dick Miller, Miller Co., Wisconsin

“I have used your MAGNETIC MARKETING TOOLKIT with fantastic results: (1)Increased sales 21% in 1997 vs. 1996; (2) 1, 221 NEW customers on the books since August; (3) $7,000.00 in advertising cost SAVINGS for ’98 vs. ’97; (4) Increased customer’s average purchase price; (5) Increased new customers’ return visits within first 30 days. Since studying your material, I quit conventional advertising and started zeroing in on my true customer base. You are The Man! Thank You!”

  – Dennis Babjack, Owner, Washington Street Mercantile

“Dan Kennedy’s reputation for teaching people how to make money in direct-mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash generating ideas overflow like Niagra Falls!”

— Raymond Aaron, Toronto, Canada

“This was fantastic! I have lists to begin to implement. The most exciting thing involves the book I am currently writing, “Liberate The Leader: Giving Every Women The Guts To Lead.” I plan to seed the book with references to my web site and information, which can be found on the site. Also, I’m excited about working with Ken McCarthy on a new site, which is designed to sell! Thank You!”

Dr. Claudia Rose Best Selling Author of
Liberate the Leader: Giving Every Woman the Guts to Lead;
Daughter of Spirit, Daughter of Peace: A Prayer for Humanity  

Who The Heck Is Dan Kennedy And How Can He Make Me Money? 

Reason #1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur Magazine says he has “at least 101 moneymaking ideas for any business owner” — but ‘idea’ is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his “marketing wizardry” and moves with remarkable ease from one field to the next — proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly.

One of the interesting business arenas he’s been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its ‘Personal Power’ infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan’s clients — and “students” — achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan’s seminars on marketing, they had their income up to $50,000.00 a month. Today, just two years later, they have zero debt, a monthly income exceeding $100,000.00..…an amazing, “unbelievable” turnaround. Yet, these kind of “unbelievable results” seems to be the norm with those applying Dan Kennedy’s advice!

Reason #2: As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America’s top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success 1999 Events. This is his 20th year as a professional speaker.

Reason #3: He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, ‘The Ultimate Marketing Plan’ book. (His book, ‘How To Turn Your Ideas Into A Million Dollars’ carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.)

Success Magazine has praised his ‘Magnetic Marketing System’. Dan has six business books in the bookstores, a 7th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY. Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The “Be Your Own Boss System” he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who “sell only in their memories and run businesses only in their nightmares.” He is NOT one of them.

Kennedy is the “hidden genius” behind full-page magazine advertisements you’ve undoubtedly seen, direct-mail campaigns you’ve received and TV informercials you’ve seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client’s full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.




Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he’s rarely in his office, almost never takes incoming calls – new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he’s militantly resistant to having his time wasted and has “fired clients” on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy.

He’s also expensive. Most new client relationships begin with one-day consultations at $5,600.00. Consulting by the hour is usually $800.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client’s revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago.

Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance.





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