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dan kennedy
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products into fortunes. Over 250 attended, coming from as far away as Japan and Australia. Each paid at least $3,475.00 to attend. This seminar will never repeat. If you missed it, you missed a rarest-of-rare opportunity to hear from somebody who has really made a fortune and guided many others in doing the same, in the fascinating field of ‘information products’. ***







As you would guess, the reason for this letter, now, is that we did record the entire 34-hour (!!!) seminar, then carefully edited and condensed those recordings into two “Highlights Packages”, one audio, one video, and have made it possible for you to “attend” at home.

In this letter, I’m going to tell you all about this unprecedented program, exactly what I revealed, and do everything I can to help you make a wise decision, whether or not you should make the rather substantial investment of time and money required to “attend”, via the tapes.

This requires a long letter. I know you’re busy, maybe not blessed with patience. But I am serious when I say that no other letter I have ever written has as much potential to dramatically change your life for the better as this one. So I hope you’ll take the time to read it thoroughly. And I must urge you to do so immediately – it includes a very limited HALF-PRICE offer you may not want to miss.

The Mythical Alchemist Lives…

Maybe you read fables as a kid about medieval alchemists, who claimed the power to turn everything from cloth to dirt into gold, to take nominally valuable raw material and — presto! — turn it into enormously valuable gold.

The ability to repeatedly and consistently turn paper and ink or blank files or similar conveyances of information into “gold” is modern alchemy. The ability to take one to several pages of sales copy in an ad or sales letter selling information and turn it into hundreds of thousands of dollars is modern alchemy. Wealth from thin air. I seriously question whether there is any other “alchemist” alive on this planet who has demonstrated possessing this power as many times in as many different situations as I have.

That’s why even already very accomplished, very successful, very rich info-marketers still seek out my assistance with their projects. And pay gigantic, arguably obscene sums of money for my input.

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1 03 …Studying Dan’s material has been largely responsible for millions in sales of my products on the Internet. 1 07

Personally, studying Dan’s material has been largely responsible for millions in sales of my products on the Internet. That’s not an exaggeration. And if I had to name my #1 Go-to guy for advice – he’s at the very top of the list. In fact, I still regularly pay him over $25,000+ a year for his advice, resources and consultation. Yes, Dan hates his computer and loathes the Internet but when he talks about online marketing – I drop everything and pay attention.”

Yanik Silver,
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Should you require evidence of my status as a true, living, breathing alchemist Click hereto find a sampling of info-marketer clients, by name, descriptions of their businesses, and details of my contributions to their wealth. And, you’ll find some comments from such clients.

If you take time to review this information, I believe you will find an overwhelming preponderance of proof, compelling reasons for you to obtain what I know about this for your use, for the rest of your life.

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1 03 … I owe a lot of my own success to Dan Kennedy …. 1 07

I want to thank you for making the A-Z INFO RICHES Seminar available for everyone to profit from – seriously. Information marketing has created more millionaires and financial freedom for more ordinary people than any business in the world, and now anyone can learn this business direct from the undisputed MASTER Dan Kennedy. I owe a lot of my own success to Dan Kennedy and I’m excited in sharing this with everyone too!

Ewen Chia The “Super Affiliates’ Super Affiliate”
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If I don’t make at least a $1,000.00 a day from my information products, almost all of it arriving through my mail, my Websites, the fax machine, I’m very, very grumpy. And I do make that – and more – nearly every day, whether I do any work or not. Last year, my wife, Carla and I took a 7 day Alaska cruise, several other vacations, I took over 70 days off to “fool” around with our racehorses, Carla visited our daughter and new grandson in Washington, D.C. almost every other week for a few months – and the money kept streaming in. The point is – this type of business offers not only the income, but the freedom to live as you please.

And I have dozens and dozens of clients who’ve “modeled” me, and created millionaire lifestyles of their own as “info-marketers.” WHY NOT YOU?

Imagine….. joining me and many of my clients, “students”, and Platinum Members in an ideal “business lifestyle”… owning info-products that once birthed, for as little as a few hundred dollars of investment and a week of work, deliver income year after year after year……orders arriving via the Internet, mail, a phone service, orders being shipped for you, and huge profits flowing into your bank account every day whether you even drop by your office or not, or on a cruise, a beach, in a mountain cabin……having other info-entrepreneurs engaged in joint ventures with you, doing all the “heavy lifting”, selling your info-products to their customers, and sending you big checks……

And note, I’m talking about YOUR OWN PROPRIETARY PRODUCTS that you create, own and control – and I promise, even if you can’t write a grocery list or are “all thumbs” at the computer, you CAN quickly develop very valuable info-products of your own.

With my life’s blueprint – and my client’s examples – to follow, you CAN develop your own “perfect business”.…. Few or NO employees, NO office overhead, most “work” done FOR you by outside vendors, sales done AUTOMATICALLY, little or no personal contact with customers, multiple streams of income from your products – from your own advertising, mailings, Internet marketing AND from distribution by many others..… every time the FAX beeps, money for you! The day’s mail, money for you!

Why wouldn’t you want to live such a profitable business lifestyle to the greatest extent possible?

So, let me tell you about this “home study package” based on my once-in-a-lifetime, tell-it-ALL seminar you missed, entirely, exclusively and totally devoted to the a-to-z’s of making money with direct marketing and in the information business:


I taught virtually the entire seminar. From 8:30AM right through to 9:30PM the first two days, 8:30AM – 3:30PM the 3rd, as close to non-stop as humanly possible. There were NO guest speakers, only a few quick “panel discussions.”

By the way, the longest presentation about info-marketing I’ve ever given at anybody else’s seminar or conference has been two hours. Imagine what I can do with over 30 “classroom” hours!


*I’m less than 500 days away from real “semi-retirement”, as I write this letter – cutting way, way back on speaking, teaching, consulting. Divesting my businesses.

Savvy Marketers from all over the world traveled to hear Dan reveal his secrets for making a bundle in the information publishing and direct marketing business. Even long time pros, some multi-millionaires, couldn’t believe all the “pearls of wisdom” Dan shared.

I poured my heart and soul into this specialized seminar, which was offered only to my Inner Circle Members, because the information business has enabled me to create such independence and security, I really wanted my Members intrigued with this kind of business to have exactly the same opportunity. Originally, it was my intent to make the seminar itself AND the highlights packages available only to my own Members, each as only a one-time offer. But Michael Kimble has convinced me to “open the doors” via the recordings to any of his customers who have a strong, serious interest in this particular type of business – his words: “it would be a crime to keep it from them and retire with it locked away in your closet ….. it’s almost like taking some powerful secret people could use to improve their lives with you into the grave.”

So I thought it over, and I have decided I want you to have this, too…

I am holding nothing back. Nothing. Every iota of experience, successful AND unsuccessful, and knowledge I have acquired in 25+ years of “info-alchemy” will be laid bare before you. 

To prepare, I’ve started the arduous (yet stimulating) task of going back through archival files dating back to 1975; literally a room full, floor to ceiling, wall to wall, of ads, sales letters, products, client files, my own project files; investing months of hard work, organizing everything I want to give you, making sure I leave nothing out, no stone unturned. A sampling of the information I gave out at this seminar — and kept in the edited pages — is listed on this page, but it does not even come close to doing justice to everything revealed.

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1 03 If you want to shortcut your learning curve and begin living a dream lifestyle, do whatever you can to get your hands on this course. . . 1 07

Five years ago I quit my customer service job and began marketing information products online. It was a scary leap, but the one thing that made me confident I would succeed was the teachings of Dan Kennedy. No one has launched more successful information publishing empires than Dan Kennedy. I simply followed the footprints he laid out and my life has never been the same. I get up when I want to, I work as much or as little as I want to and the income still comes in pretty much on auto-pilot. The freedom to do what you want, when you want is absolutely incredible. Once you get a taste of it, you’ll never want to do the 9-5 routine again.

If you want to shortcut your learning curve and begin living a dream lifestyle, do whatever you can to get your hands on this course. You won’t regret it.

James Scott – Longwood,
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1 03 … Dan’s seminar saved me from a lot of frustration, wasting a lot of money – and most important – wasting a lot of time. 1 07

mini GC1“There’s a lot of opportunity in the information-products business, but finding the path to success can be like wandering into the forest in ‘The Blair Witch Project.’ Dan’s seminar saved me from a lot of frustration, wasting a lot of money – and most important – wasting a lot of time. In my market, I could never have afforded to waste the time it would have taken me to learn everything that was covered in just   three days.”

George Columbo, Winter Springs, FL
Author, CapturingCustomers.com, Absolute Beginner’s Guide to Podcasting
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1 03 The most important piece of advice Dan Kennedy ever gave me was… 1 07

…that you can have the greatest business, product or service in the world but if no one knows about it it will fail. In other words, people will not beat a path to your door if you have a better mouse trap. He taught me that I am not in the ‘information product’ business I am in the business of “marketing” information products. That is not a symantic distinction, it’s a distinction you have to make if you’re going to stay in business and make it profitable. And if I didn’t wake up to that fact, I’d be doomed to a life of failure. Thank God and Dan I did see it and took it to heart. Thanks Dan.

David Vallieries,
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No, I will NEVER present this seminar again. People who were there got my entire “bag of tricks”, and no one else ever will. The next best thing is this Highlights Package – and it, too, is going to be released ONLY ON A LIMITED BASIS. I have authorized Michael to sell only 500 of them, period. Why the limit? Well, I just prefer the idea that we are sharing secrets.…. at least information known to and used by a select few, and I’m able to afford and indulge all my eccentricities. You’ll even find a Non-Disclosure Clause on the Registration Form. You must agree to it, to obtain this package.

If you procrastinate, you may very well have your order refused – and find everything “sold out.” Reserve Now!

We Will Dissect The Frog And Leave
No Body Part Whole

We looked at every single aspect of making money with info-products in minute detail. From market selection to media and list choices to product development to the back-end business and multiple income streams. To every question you can imagine bringing to the table. (With one exception: database management, technical computer stuff.)

Think about “product development” just for example. Heck, anybody can slap together product. But there are dozens and dozens of “little” nuances and tricks I’ve learned — or invented — that impact on everything from price and margin to refunds to up-selling. You need a complete strategy for putting out a product that will be “hot”, eagerly accepted, have staying power, provide maximum profits. There are several very smart questions that ought to be asked and answered before putting together any info-product, that rarely are. With what I can tell (and show) you about “product” alone will be worth your investment to acquire this system. You might double the profits from a product you were going to do anyway…..you might save a lot of cost or agony…..OR you might get a whole new product idea that’ll turn into hundreds of thousands of dollars.

Or “direct mail” — is there anybody around who has created as many successful sales letters for as many different info-products, year in, year out, for 25 years?I doubt it. And I will show you and hammer home just THREE “SECRETS” you must incorporate every time you go down this path, that provide iron-clad insurance against failure. While others admit to “batting averages” of one success out of dozens of attempts, I hit base hits virtually every time at bat, and giant home runs about 25% of the time. (That’s why, as a hired-gun copywriter, 80% of all clients who’ve used me once have come back and hired me repeatedly. BUT these three secrets do NOT require masterful copywriting to pay off for you.)

I’m also going to tell you what I’ve learned by carefully studying a number of legendary info-product marketers, some you’ll know, some you may not have heard of (but should have!)…….like Dean F. DuVall, Jim Straw, George Haylings, Alan Shawn Feinstein, Joe Karbo, Harvey Brody.

I’m even going to unveil brand new ideas for info-product marketing, that you’ll be the first to hear about and consider.



Jeff Paul, T.J. Rohleder, and Mal Emery during a break at Dan’s Info Riches Seminar

Barry Rutten,   Ken McCarthy,     John Alanis and Tom Hoobyar  enjoying the Info Riches Seminar

Every square inch of the “frog” will be put under the microscope and examined from every direction, I promise you that. And the “best of all” is in this, my“Complete, A-Z Information Publishing & Advanced Direct Marketing Business System.”

Here, let me check off some of the most important “secrets” definitely included in this “Info-Publishing/Direct Marketing Business System”

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check 2a Examples of “guerrilla warrior approaches” to launching or testing new info-businesses with cheapskate budgets – for example: how I launched my first info-products, in tiny target markets, with “free” lists. KNOWING WHAT I HAVE LEARNED OVER 20 YEARS, AT CONSIDERABLE EXPENSE, ABOUT CHOOSING A MARKET, SLICING ‘N DICING THAT MARKET, DISCOVERING ITS MOST BURNING, PASSIONATE DESIRES AND MATCHING INFO-PRODUCT OFFERS TO THOSE DESIRES IS TRULY A MILLION DOLLARS WORTH OF KNOWLEDGE.

check 2a Analytical examination of dozens and dozens of different successful info-products… classics, contemporary, brand new..…what makes them sell so well?…..what “ingredients” to build into your info-product to support the strongest possible sales pitch, to assure customer satisfaction, to provide greatest possible profitability.

check 2a The exact, detailed criteria I and my clients use to ferret out and target ultra-responsive, rabid markets..…which I’ve never presented in entirety before.

check 2a Insights into “niches” and “subcultures”, so you can be a more adept “hunter” of prime target markets – fully supported with actual examples “hidden” from the casual observer

check 2a Most commonly made, costliest info-product development mistakes to avoid. 

check 2a  How to make product development easier, faster, cheaper.


check 2a  Insider,pro strategies for finding, obtaining, testing and using mailing lists.

check 2a How to buy media like an experienced pro – and not be taken advantage of.

check 2a Media choices offering low-cost/high-yield: Broadcast FAX, postcards, oversize postcards, package inserts, ride-alongs.

check 2a How to exploit many different “distribution opportunities” for your info-products requiring NO AD OR MARKETING DOLLARS OF YOUR OWN, and tapping into others’ carefully guarded customers.

check 2a An exhaustive, in-depth look at Joint Ventures, arguably the highest-profit way to multiply your wealth based on a “solid” info-product. EXACTLY HOW TO PUT TOGETHER A MULTI-FACETED MARKETING MACHINE THAT WILL SERVE YOU WELL DAY IN, DAY OUT, POTENTIALLY FOR YEARS AND YEARS TO COME.

 check 2a  Hundreds of “little tricks” that pay off big – like the phone number “gimmick” that boosts response to almost any ad or broadcast-FAX by 30% to 40%. Like: what to add to an order form to boost net profits by 25% or more.

 check 2a How to take a once effective but dying ad and give it new life, with one simple change.

 check 2a Hundreds of “little nuances” shown to you in ads, letters, FAXes, etc. both for selling to new customers and to established customers….. A LIFETIME OF MY MOST EFFECTIVE WORK, INCLUDING EXAMPLES THAT I HAVE NEVER BEFORE SHOWN IN SEMINARS OR PUBLISHED ELSEWHERE.

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In total, you get a truly COMPLETE “PICTURE” of an info-business, from the very first ad to acquire the very first customer all the way to a mature business with 2/3rds to 3/4ths of its income derived from the “back end”, with continuity and renewable income, periodic BIG paydays, a complex matrix of profit centers and income streams…..a business engineered for near 100% auto-pilot operation, for the ideal lifestyle…..a business generating both current, high income and long-term equity, value and wealth.

I believe you will be INSPIRED by this “picture”…..you will PROFIT from this comprehensive inside-look, more detailed understanding…..you will be fully equipped to launch OR to “super-charge” your own info-business.

Examples, Examples, Examples

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…And More Examples!

From 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, I’ve hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the “chaff”, and built a HIGHLIGHTS PROGRAM that compresses, condenses and efficiently presents my entire, systemized, step-by-step approach to developing a hugely profitable “info empire.”

From my archives: THE very first ads I ever wrote and ran, for my first info-products, and for my first clients.….one of my earliest sales letters for info-products and the amazing “secret” it contains….. Examine some of my longest-running, most profitable ads, including “An Open Letter From A Once-Flat-Broke Nebraska Housewife”…..Joe Polish’s lead generation ads.….

Unique, unusual envelope designs that get opened.….Order Forms designed with “rocket science” thoroughness and precision to maximize response.

Powerful, high-performing sales letters, including the current Nightingale-Conant “control” for my MAGNETIC MARKETING SYSTEM.Examples from clients and attendees at this seminar…..those selling to business niches, hobbyists, “unusual”, offbeat markets..…my “Why Would A Wealthy Man…?” letter that made millions for a client. Little “lift notes” and “Post-it Notes” that give big boosts to response.

Join me in dissecting and analyzing “million dollar sales letters”…..letters I’ve been paid $25,000.00 to $100,000.00 to write, letters that have literally created million dollar successes from scratch.

You even get examples of “raw copy” as I delivered to clients, before it was ultimately turned into successful direct-mail campaigns, so you see the “evolutionary process” from the very beginning – for example, one renewal campaign that converted 2/3rds of a client’s customers from “low price” to “high price.”

Original lead-generation ads that launched million dollar info-businesses – actual ads from over a dozen different individuals shown and discussed. Examples of “winner” and “loser” ads for the same product, why one worked, the other didn’t.

And in addition to my “lifetime of know-how”, you’ll hear me quiz people like Ken McCarthy, the only person I trust re. Making money via the Internet..…Joe Sabah, who has sold an unbelievable number of books “in his bathrobe” via talk radio..…Jeff Paul, the “$4,000.00 A Day” man…..and a handful of other information giants.

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To Be Fair, This Particular Package Definitely Is NOT For Everybody

It is IDEAL FOR YOU if you are already in the info-products business in one way or another, or you’re a very serious student of direct marketing. 

If that’s the case, I can promise, I can guarantee the certainty of “plus-ing” your profits…..of strategies and opportunities you’ll take immediate action on. If you are already spending money producing, advertising and marketing info-products, it’s an absolute “lock” you’ll increase your profits far, far, far in excess of your investment. Unless, of course, you think you know it all or are simply mule-stubborn about the way you do things. But given that you are eager for ways to make more money (without doing more work), let me say this: in the past 10 years, I have not consulted with a single person or company in this field and failed to provide that client with income-boosting strategies. Not one.

If you are “green” but very, very serious about getting into this field, then this is a golden opportunity to get the benefit of my 25+ years of experience in condensed form, an unbeatable “shortcut” value. 

After all, I have launched many people in the info-business from ground zero, almost all of whom have on-going, lucrative businesses; many of whom are making in excess of a million dollars a year, net.

One way or another, if you are really ready to develop a COMPLETE, hugely profitable information business 100% your own, then you are the correct “match” with THIS Package.

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1 03 …if Dan required my first born child in exchange for the information he has given, I’d pay to have a reversal of my tubal ligation… 1 07

I’ve been a Marketing Director for nearly ten years. I know quite a bit. My promotions pulled results – bosses and clients loved me. I was NOT aware of how much I didn’t know. That bell rang for me around 8:07 AM Thursday and it has kept on ringing!…I cannot recommend this Program strongly enough.

Do whatever you have to do to hear this man, and be prepared to have your old, staid ideas flushed from your brain

I’ve just spent an hour, long-distance, hotel rates and all, to tell my husband about my plans. After listening carefully, asking a few questions, just hearing the tip of the tip of the iceberg of information I’ve gotten in the last 24 hours, he got it! He’s even got another 4 or 5 distinctive niche-specialized products in mind for us to do together. He referred to Dan as the Charles Manson of Direct-Response. Well, let me tell you, if loving Dan is wrong, I don’t want to be right.

I’ve been through seminars, courses, conferences, etc. umpteen times and have NEVER been as excited as I am right now – 2:00 AM. Between the raw Kennedy knowledge, tried and proven techniques, 4 pounds of examples, checklists, guest panelists, this seminar is worth every penny, every back ache, every under-eye bag and dark circle…in fact, if Dan required my first born child in exchange for the information he has given, I’d pay to have a reversal of my tubal ligation…

I think the most profound result of these three days with Dan is the realization that this entire business of information marketing isn’t something just for other people – it’s for me, too,

Bridget Campbell, Coeur D’Alene, ID
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Here’s Exactly What’s Included:

 (Be careful just lifting the box)

dvd cds books

image004 INFO RICHES SEMINAR 21 AUDIO CD’s professionally recorded and edited by Steve Tyra, in my opinion, THE best editor of spoken word audio in the business. Over 27 hours of the 3 days are here, including my presentations, lively question-answer sessions, panel discussions where quizzed guest experts and successful clients, and much more. That’s an incredible 27 hours!!!

image004 INFO RICHES SEMINAR 12 DVD’s Since you couldn’t attend the Seminar, I’ll deliver the entire Seminar to your living room. (You save the cost of travel, hotel, restaurant meals; you take no time away from your business; you learn at your chosen pace.) Now you can “attend” while sitting on your couch, watching TV. And, you can attend at your convenience, like a half-hour each night, for example. Or a few hours each weekend. Whatever suits your schedule. That’s an incredible 12 hours of video!!!

image004 COMPLETE WRITTEN TRANSCRIPTS of the audio CD’s to make note-taking, highlighting, and subsequent reference as easy as possible for you.

image004 MY INTEGRATED MONEYMAKING SYSTEMS CHARTS AND DIAGRAMS Before this Seminar, I kept these to myself. Even my private clients paying $6,800.00 a day, some paying me $100,000.00 and more a year NEVER saw these diagrams and charts. These “pull everything together” so you have complete understanding of very sophisticated marketing models.

image004 A GIANT “SAMPLE BOOK” OF ADS, SALES LETTERS, CATALOG PAGES and other marketing tools and examples discussed during the Seminar – including some of my earliest successful ads, even my very first ads..…including successful examples I’ve never shown off at a seminar or in a course. I promise, you can “live off of” this collection of “winners” by itself! I’ve even included examples of “raw copy” as I deliver it to my copywriting clients in the first draft, so you can see my thinking process, and how a winning promotion evolves. You cannot get many of these samples in any other resource.

“(At Least) 77 Compelling Reasons Why This ‘Secret Weapon’ Will Wind Up Putting More Money In Your Bank Account Than Any Other Business Tool You’ve Every Acquired, Period.”

star Take a look at this list, which represents only a tiny sampling of every discovery, secret, strategy, and shortcut waiting for you……surely one of these hits your curiosity button with atomic force, doesn’t it? Surely you can see something here certain to boost your income, if you only knew about it and could immediately use it?

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redbullet Info Product Development

1.How to “build in” content and mechanisms in one product that automatically sells another

2. Three biggest mistakes made when putting together info-products

3. Acquiring product or product content from others

4. Finding, hiring and using freelance researchers and writers

5. Finding, hiring and using ghost-writers

6.Where to find experts by-the-boatload who will cheerfully contribute to your info-  products, free (pay them nothing, not even a royalty)

7. How to create products that have exceptional sales appeal

8. How to create products that have a “sales story”

9. How to create products that others will want to sell

10.Command exceptionally high prices and maintain high margins

11.How to create and sustain a continuity program and “lock in” stable monthly cash flow and income

12. Prolific product development

13. How to get a higher price via “limited continuity”: a different way to package and sell a high-priced product

14.How to get a 6 CD album done in 1 day: from idea to finished product

15.How to read — the daily newspapers, trade journals, etc. — for good info-product ideas, titles, content

16.Rapid Research: how to get all the raw material you need for a new info-product organized in one week

17.How to set product prices (for maximum profit)

18. A discussion of product media incl. CD’s, Audio, Video, Print, etc.

19.  Delivery of info-content to customers via the Internet

20.What to “build in to” info-products to minimize returns and refunds

21.How to add a lot of perceived value to products at little or no cost

22.How to get and use Public Domain material free

 redbullet The Newsletter Business

23.Why, when and how to profitably use a “free” newsletter

24.How to build a paid circulation newsletter business

25.Paid Newsletter Renewals: what works, what doesn’t

26.How to make “content” for a really good newsletter easy (4 tactics)

redbullet Multiple Income Sources

27.How to license your products for non-competitive use by others

28.Pros, cons, dangers, details of international or territorial licensing

29. Re-cycling old product for new income

30. Marrying info-products with info-services

31. How to get paid for access to your customers: exploiting the Toll Booth Position

 redbullet Business Operations & Financial Success Strategies

32.How to identify, nurture and exploit the Hyper-Responsive customer

33.How to minimize customer service without creating customer dissatisfaction

34.Outsourcing:  options, problems, quality control

35.Five Poisonous Patterns that destroy successful info-product businesses: how my clients have shot themselves in the foot

36.Rapid Market Research: 5 things to do, to get a more thorough understanding of a target market

37.How to use continuity-type products to create stable, predictable cash flow AND equity AND more valuable customers

38.What to do to extend the life span of an info-biz in a small niche

39.A discussion of the Publish-On-Demand approach to the business

40.Legal Hazards specific to info-products

41.Long-Term Vision: how to create Wealth via info-products

42.Will “books” be extinct? – Paper-n-ink vs. the Internet

43.How to use an info-products biz to make any vacation anywhere tax-deductible

44.How info-marketers have successfully “re-invented” themselves after saturating a market

45.How to test an idea as quickly and cheaply as possible

redbullet Advertising & Marketing

46.  Why, when and how to use Self-Liquidating Lead Generation

47.  1-Step advertising: appropriate uses, effective techniques

48.  Multi-Step Marketing: appropriate uses, effective technique

49.A look at info-marketers’ use of Celebrities and Celebrity Endorsements

50.  How to get FREE Celebrity Endorsements

51.  Ten different ways to use Testimonials

52.  Offer Options: how to structure the most appealing Offer

53.  When and how to change the offer during a marketing sequence

54.  Payment Terms: variety of ways to structure and present payments

55.  How to write, present and manage Guarantees, to maximize sales

56.  How to use Premiums to drive the sale

57.  How to best utilize new marketing technologies incl. tele-conferences, recorded messages, broadcast FAX, broadcast Voice Mail, e-mail

58.  How to create Credibility for info-products

59.  How to create Believability for info-products

60.  14 Steps to “World Class Expert” status

61.  How does “brand identity” work in the info-products business?

62.  How to make a fortune giving your info-products away for free

63.  Info-product sales strategies from “E.R.”, the Mafia, the devil, James Bond, Ed McMahon, Ted Turner

redbullet Radio & Television

64.  The changed and changing face of the infomercial world

65.  The only sensible way for an info-marketer to use TV right now

66.  How to use “talk radio” to test……to market

67.  How to sell a million dollars of info-products a year doing interviews at home, sitting on your patio

68.  Lead generation via spot radio advertising

redbullet Trade Secrets

69.  In the past 3 years, Platinum Inner Circle Members, all info-product marketers, have paid over $200,000.00 in fees to attend their meetings, to share “what works”, and combined, these Members havesold well over 50-Million Dollars of info-products during that time period. Without violating specific confidences, many of the discoveries made, “guinea-pig’d” and shared by these marketers are shared on these CD’s and DVD’s.

70.  The 5 secrets of creating “Customers For Life”, each with value exceeding thousands to tens of thousands of dollars.

71.  Why, when and how to compete with yourself in a given market

72.  How to periodically set up “Giant Pay-Days” within your Info-Product Business

73.  Exit Strategies: 5 ways info-biz owners extract large “walk away money” from their businesses, when the time comes

74.  A Lifetime Of Homework: my personal daily/weekly/monthly reading list….what every info-marketer must read

75.  7 Million Dollar Lessons About Customer Behavior That I’ve Observed In Horses – just paying attention to this “Big 7” will save and make you a ton of money

76.  Copywriting: as you know, two years ago I conducted a complete seminar exclusively about copywriting – here we will review and examine the critically important keys as they relate specifically to selling info-products and How to get top-drawer direct-response copywriters to work for you for free

77.  How to virtually GUARANTEE that a new info-product and the marketing of it will be successful and profitable.  Exactly how to write yourself an “insurance policy” against loss or failure.

Unique, unusual envelope designs that get opened.….Order Forms designed with “rocket science” thoroughness and precision to maximize response.

From my archives: THE very first ads I ever wrote and ran, for my first info-products, and for my first clients.….one of my earliest sales letters for info-products and the amazing “secret” it contains….. Examine some of my longest-running, most profitable ads, including “An Open Letter From A Once-Flat-Broke Nebraska Housewife”…..Joe Polish’s lead generation ads.….

Powerful, high-performing sales letters, including the current Nightingale-Conant “control” for my MAGNETIC MARKETING SYSTEM. Examples from clients and attendees at this seminar…..those selling to business niches, hobbyists, “unusual”, offbeat markets..…my “Why Would A Wealthy Man…?” letter that made millions for a client. Little “lift notes” and “Post-it Notes” that give big boosts to response.

Join me in dissecting and analyzing “million dollar sales letters”…..letters I’ve been paid $25,000.00 to $100,000.00 to write, letters that have literally created million dollar successes from scratch.

You even get examples of “raw copy” as I delivered to clients, before it was ultimately turned into successful direct-mail campaigns, so you see the “evolutionary process” from the very beginning – for example, one renewal campaign that converted 2/3rds of a client’s customers from “low price” to “high price.”

Original lead-generation ads that launched million dollar info-businesses – actual ads from over a dozen different individuals shown and discussed. Examples of “winner” and “loser” ads for the same product, why one worked, the other didn’t.

starFrom 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, I’ve hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the “chaff”, and built a HIGHLIGHTS PROGRAM that compresses, condenses and efficiently presents my entire, systemized, step-by-step approach to developing a hugely profitable “info empire.”

And in addition to my “lifetime of know-how”, you’ll hear me quiz people like Ken McCarthy, the only person I trust re. Making money via the Internet..…Joe Sabah, who has sold an unbelievable number of books “in his bathrobe” via talk radio..…Jeff Paul, the “$4,000.00 A Day” man…..and a handful of other information giants.

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Turn Off Regis’ “Who Wants To Be A Millionaire?” And Watch Something That CANReally Make YOU A Millionaire

The investment to attend the Seminar was $3,475.00. This Package will be Internet/Catalog-priced in the future at just $1,995.00 (A huge 40% Discount!). Right now, your investment required for this Home Study Package is less than half that price: just $1370.00*.

So for a total investment of only $1,370, you can literally recreate the seminar in your living room. Turn off “Who Wants To Be A Millionaire?” and invest 39 hours** in a Training Program PROVEN to make hundreds of people millions of dollars!

These 12 hours of video came from a two-camera pro shoot, you see audience participants, panelists, me, the overheads on the screen, the works. It truly is the next best thing to being there.

*Video highlights condensed to
approx. 12 hours – audio highlights
approx. 27 hours.

(From 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, Dan hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the “chaff”, and built a HIGHLIGHTS PROGRAM   that compresses, condenses and efficiently presents his entire, systemized, step-by-step system to developing a hugely profitable “info empire.” on  21 CD’s  and 12 DVD’s)

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Here’s Just A Small Sample Of Things You’ll Discover On These 12 DVD’s

      star INFO RICHES DVD #1

  • The only 2 real ways you can make money… and why 96.4% of the people in even the most developed nations in the world never break free of the “average income” syndrome! (Pssst! Here’s the secret to creating a lifetime of riches – no matter what your background!) (04:50)

  • Why hiring people and having them work for you is clearly NOT the best way to make a fortune in business! (Watch for it! Even McDonalds is working on a prototype location that requires just one employee because it’s way more efficient and profitable!) (06:55)

  • The one absolute, undisputed, greatest asset any business can have! (It’s NOT what you think — in fact, this key component is more important, far more important than ANYTHING else. But… here’s where MOST people get it wrong and miss out on the millions that were well within their grasp!) (08:10)

  • 8 all too common ways people get themselves into serious trouble the information marketing business… and how to guarantee without a doubt that you NEVER fall into these same costly traps yourself! (09:05)

  • The NUMBER ONE research tip that’s so blatantly obvious and brain-dead easy that as many as 75% of new info marketers completely overlook it! (Even more surprisingly… you can get this moneymaking research delivered right to your door!) (17:00)

  • How to avoid being a “crash test dummy” in your information marketing business and capitalize on the testing efforts of other people! (This one secret along can kick-start your success right out of the gate!) (21:30)

  • The 3 types of markets… and the 20 MOST IMPORTANT FACTORS to consider BEFORE choosing your specific target market! (Wow! When you ponder these key ideas, you’ll instantly have a better understanding than virtually anyone else – even competitors who are already open for business!) (22:15)

     star INFO RICHES DVD #2

  • Why size matters… but why it’s NOT the most important factor! (Here’s where most people are dead wrong in their market assessments… and how you can find hidden gold in some of the most unexpected places!) (02:00)

  • How changing trends can put you out of business – if you don’t stay up to speed! (When you keep your eyes and ears open at all times and you go with the flow of the market – you’re giving your customers exactly what they want!) (02:17)

  • An often overlooked, yet blindingly-obvious key to your longevity and success in a particular business! (If you don’t consider this CRUCIAL FACTOR, your business could easily become a dinosaur!) (04:40)

  • The one secret to success in almost any market… and why you’ll want to steer clear of some niches – even when all other indicators point to huge potential profits! (Without this factor working in your favor… you’ll only be shooting yourself in the foot!) (05:38)

  • The undisputed, #1 champion characteristic of a winning market! (If your prospects have this quality, there’s virtually no limit to how much you can make from them!) (10:12)

  • 10 laser-pointed questions to consider before you even think about creating a product or offer! (Run through this list EVERY TIME you’re considering a new market and you’ll know within minutes if you’ve got a winner!) (26:50)

     star INFO RICHES DVD #3

  • A remarkably easy way to effortlessly capture BIG SALES with HUGE PROFITS that practically everyone overlooks! (Check this out at the next conference or seminar you attend. If a merchant isn’t using this technique — I guarantee you they’re leaving easy money on the table!) (01:16)

  • How to use “air” to add immense value to your info-products and send profits through the roof! (This teeny, tiny secret could easily be worth MILLIONS to you!) (03:46)

  • The secret tactic for taking the same basic product and making it perfect for a niche market… and how to do it over and over and over again (with the exact same product) so you can easily rake in multiple fortunes at the same time! (08:03)

  • 3 simple steps to surefire sales success! (Get this almost magical formula right and your prospects will literally be driven to buy from you instantly!) (12:30)

  • How to take a proven BEST SELLER and legally acquire the rights to it dirt cheap – even from a giant publisher like Prentice Hall! (This is the exact same success strategy Melvin Powers used for the past 40 years to earn an incredible fortune as an info marketer!) (15:12)

  • The 3 basic types of licenses and the CRITICAL details you must know about each! (Licensing can be HUGELY profitable – as long as you know these inside secrets!) (22:04)

  • 3 “pure profit” reasons you should strongly consider licensing products from other publishers, authors, and product creators! (PLUS… what to look for so you extract the maximum value every time!) (27:08)

     star INFO RICHES DVD #4

  • The underlying secret to long-term success not 1 in 100 info-marketers really understands! (Most people do the exact opposite and as a result, they struggle just to survive. But understand these secrets and you’ll be positioned for long term success and infinite info-riches!) (01:10)

  • How to get started from scratch in information marketing… and build a thriving business – even if you don’t have your own list… have little or no business experience… and not much money to get started! (04:10)

  • Want to sell your own intellectual property? Here’s the ultimate, worry-free way to collect your money in full! (This approach is ALWAYS your best bet – here’s why!) (11:20)

  • Your “perfect world” payment plan! The ideal way to set up your business… to protect yourself against potential losses… and to allow for runaway profits with every winning product! (13:00)

  • Where the TRUE VALUE lies in your information marketing business! (It’s NOT what you think! Most people figure they need to be a writer to create info-products and make millions! Nothing could be further from the truth – here’s why…) (19:00)

  • How you can bring “added value” to any product license you offer, making yours far more appealing than anything else a buyer might be considering! (27:00)

      star INFO RICHES DVD #5

  • How to produce a book of your own that will rival anything found on bookstore shelves! (There’s really no magic to it – here are the key elements you need to look like a “published author”!) (00:17)

  • Why it’s almost always better to pay a higher per-unit cost and to create your own products on demand – instead of opting for a lower price on a quantity purchase… (03:20)

  • How to create a “no-frills” audio product that can earn tens of thousands of dollars – without a recording studio… without any fancy recording equipment… and without even a quiet place to record! (Admittedly, this isn’t the best option – but it does mean that there’s no excuse NOT to start creating your own products today!) (08:00)

  • The shocking truth about packaging and pricing! (What you discover here will rock you to the depths of your soul… but it’s great news for every serious information marketer who ‘gets it!’) (08:59)

  • How you can create your own 6-CD album in just one day! (Imagine the possibilities… you ‘work’ one day and you profit for years! How cool is that? Here are the exact steps to planning and creating your own multi-volume moneymaking info-product in just hours – without breaking a sweat!) (15:50)

  • 3 additional ways to bang out your own, 100%-original info-products in one day or less! (Everything you need for fast product creation – served up 3 unique ways!) (20:50)

      starINFO RICHES DVD #6

  • The single, biggest expense you’ll ever have as an info-marketer… and why it’s exactly where you should place most of your attention! (00:25)

  • 2 major factors that can drive up your costs of acquiring customers… and proven strategies to succeed in spite of these obstacles! (Knowing these potential dangers before setting foot in a niche market is half the battle!) (01:00)

  • How to step buyers up from one product to the next and how to make it so easy that there’s virtually no selling involved! (When you do it this way, you can make incredible guarantees fearlessly – try it and you’ll see for yourself!) (05:50)

  • The deadly mistake made by anxious marketers who go for the big fish right away… and the 3 hidden hurdles you MUST overcome BEFORE you can succeed beyond your wildest dreams! (06:07)

  • How one direct marketing pioneer repackaged his offer to satisfy postal authorities (who had shut him down earlier) and went on to build a fortune selling the simplest of information products! (09:30)

  • The one closely-guarded secret that every insider knows… but hopes you never discover for yourself! (At last! The magical formula to blockbuster success in information marketing revealed!) (17:00)

  • Proven techniques for magnetically attracting Joint Venture partners who enthusiastically endorse your product, fueling additional sales and funneling more customers your way! (26:10)

      starINFO RICHES DVD #7

  • How an “average Joe” sold 23,000 copies of his book just by getting on the radio… and how he became an expert at teaching others how to cash in LARGE from short, ‘talk-radio’ segments! (01:05)

  • The only 2 things you really need to bring to the table to get tons of free publicity on the radio! (With just these two, you can get booked at practically ANY radio station in the country and sell a boatload of books without ever leaving home or even getting dressed – just as our expert did!) (02:45)

  • What you should NEVER do during a radio interview! (It’s got nothing to do with marketing or manners… but nearly every new guest falls into this trap, making their interview noticeably less energetic, less edgy, and less effective!) (03:25)

  • Think you need to pinpoint individual stations and carefully target those you approach? Think again! Here’s the brain-dead easy way to get regular bookings without breaking a sweat! (04:40)

  • How to absolutely guarantee the listening audience knows where they can buy your product — even if the host tries to scam you by not setting up your pitch! (Watch out — it happens all the time. Guests appear… deliver great content… and then that’s the end of it. But you’ll never get ripped off with this powerful secret!) (08:00)

  • 3 key qualities radio producers look for when selecting guests to be interviewed! (Show up with all three of these and you’ll be a shoo-in!) (15:40)

  • One ‘dirty little secret’ to getting automatic bookings the easy way — as soon as you go off the air! (There’s only one reason you should follow this strategy and that’s because — it works like magic!) (28:55)

      starINFO RICHES DVD #8

  • The hands-down, single BEST PIECE OF ADVICE you’ll ever get about how to make a fortune the easy way in the greatest business on earth! (Not only will this one simple concept increase sales, boost profits and exponentially help you build your business – it will also help you maintain trouble-free operations!) (01:40)

  • The one-two punch you need for explosive success in the info-marketing game! (If you’re weak in either area, you simply MUST improve… or find something else entirely to market!) (03:45)

  • The one stubborn action that lies at the root of every ‘horror story’ you ever heard about info-marketing or direct response – and how to easily avoid this disastrous pitfall that has even brought giants to their knees! (06:45)

  • 3 super-effective and easy ways to strengthen ANY guarantee! (Any one of these could profoundly boost your sales! And the best part is… you can do any of them yourself – in just minutes!) (07:37)

  • Copywriter’s ‘inside secret’ – How you say it is at least as important as what you say and why it’s absolutely crucial to remember this when crafting your guarantees! (07:55)

  • Why thinking “My market has seen already this before” can either help you or hurt you. (Hint: most people make the WRONG choice here and this one fatal mistake means they’ll leave untold fortunes on the table!) (09:15)

     starINFO RICHES DVD #9

  • One largely overlooked advantage of having other people sell your products for you – even if you’re forking over super-generous commissions and feeling the sting of these high payouts! (Hint: it’s the secret to building an EMPIRE instead of simply generating some instant cash!) (00:40)

  • The most valuable customer you’ll EVER have! (One of Dan Kennedy’s customers first discovered him in a $3 book at a closeout sale… yet this same customer has been worth more than $100,000 to Dan!) (00:55)

  • How to breathe new life into aging products and create whole new income streams for years from products that were practically cast-offs! (06:55)

  • How to sell literally thousands of copies of your info-product by getting it featured in one or more catalogs! (Catalogs are HUGE… and more of them are accepting info-products than ever before! Here’s everything you need to know to cash in big-time with catalogs!) (7:40)

  • Why YOU have an almost UNFAIR ADVANTAGE over practically everyone else pitching their products to the exact same catalog publisher! (Give them this in addition to your quality product and your success rate will soar instantly!) (14:55)

  • How multiple marketing strategies reinforce one another, boosting your sales and profits exponentially! (Info-product giant, Guthy Renker does this very well – you should too!) (17:00)

  • Another shocking discovery! Did you know that libraries could be a hugely-profitable outlet for you? It’s true! Libraries buy information products of all kinds… but almost every “infopreneur” ignores this huge market – leaving untold fortunes left behind for the smart marketers like you!) (28:27)

     star INFO RICHES DVD #10

  • Why newsletter publishers are hungry for information products… where to find them… and how to get even the giants of the industry to partner with you! (Could this be another newly-discovered gold mine for you — as it has been for others? Here’s all you need to know to cash in large with newsletters!) (03:10)

  • Another untapped market you can find in every city and every town, not just in America but in many nations of the world! (Not every info-product is a perfect fit here – but you’d be surprised just how many are! And you’ll be positively floored to discover the quantities being snapped up!) (04:15)

  • How to recycle old, seemingly useless products and turn them into a river of gold! (Opportunities are everywhere… you just have to open you eyes to them!) (09:00)

  • Amazing! You can take every other info-marketing strategy and toss it out the window when you get this one POSITIVELY POWERFUL strategy working for you! (There’s nothing easier and there’s nothing as effective as this! You simply MUST see this one now!) (14:45)

  • How to easily – even effortlessly – breeze past the gatekeeper, and get your offer straight to the decision-maker whenever you’re looking for a joint-venture partner! (One famous info-marketer achieved a 33% response rate in just two weeks!) (18:50)

  • Why your first joint venture is critical to your success! (Here’s how to get other marketers to literally line up, hoping for the chance to market your products!) (26:30)

       starINFO RICHES DVD #11

  • The absolutely shocking sales statistics from TV ‘home shopping’ networks! Get into this game and… you’ll need an armored vehicle just to make your bank deposits! (Get the inside scoop here on what it takes!) (04:25)

  • Why today’s ‘home shopping’ is like yesterday’s “Tupperware party”… but about three million times MORE EFFECTIVE! (The numbers are staggering – even up to $100,000 per minute – AND MORE – can be had with the right combination… and here’s how to get it! (06:00)

  • Warning: The ‘home shopping’ networks are well aware of their power in the marketplace… but what you need to know are the rules they play by! (Here’s everything you need to know to crack the code and get in on he most lucrative promotional opportunity since the discovery of direct mail!) (15:20)

  • Why 620 of your first-time sales are completely insignificant – except for this one factor! Once you ‘get’ this… you’ll be on the fast-track to building an information marketing empire that can give you everything you can possibly imagine! (18:00)

  • The ULTIMATE CUSTOMER… who they are… what makes them so valuable… and how to create more of them in virtually ANY market! (You’ll swear that you’ve never seen money come in this easily and effortlessly before!) (18:25)

  • How to turn a simple information marketing enterprise into a perpetual, moneymaking EMPIRE that gives you ever-increasing monthly profits on complete autopilot! (24:42)

  • Proven approaches that work like magic for selling newsletter subscriptions! (Here’s the inside secret about human nature you MUST know if you ever want to succeed on a huge scale with newsletter subscriptions!) (25:40)

      star INFO RICHES DVD #12

  • The one hidden secret that has put more money in more marketer’s bank accounts that anything else! (It’s the closest thing you’ll ever get to guaranteed cash – at practically 100% profit!) (06:00)

  • The single word that’s pure music to the ears of accomplished marketers everywhere! (You’ll definitely want to include this strategy in your business because it can guarantee your cash flow and make you incredibly wealthy at the same time!) (07:15)

  • One reason why info-marketing is the best business in earth – bar none – for establishing and strengthening the bond you have with your customers! (Ultimately, they’ll think of you as a friend – if you do this right!) (09:00)

  • The only 2 things you should NEVER delegate in your info-marketing business – and why! (Yes, the unlimited freedom this business provides is fantastic… but if you want to continue to enjoy your runaway success for years to come – you MUST NOT do this!) (14:35)

  • 18 AMAZING ways to find more easy money in your info-marketing business! (Just one of these beauties could be worth tens of thousands of dollars to you… and you get all 18 of these powerful cash-finders to use as you please!) (16:47)

  • How to make your information marketing business 100% bullet-proof! (This is really the ONLY way to prevent others from ripping you off on a large scale once you start to have some success!) (26:50)

rs 04

Yep, I Know, This Ain’t Cheap

Given the investment I have in this accumulated know-how, given its value in use, and given that this is the only time in my entire life that I’m going to discuss it all, I’d be an idiot to attach a K-Mart price tag. Sorry, but it’s Neiman-Marcus time.

Only you can know if you are serious enough about a real approach to making big money in the information business to justify this.

I can’t guess. Only you can know.

How can you judge the “reasonableness” of this price tag? If you are in the business of selling information, then you’ll have to plug your ears and sleep through it all not to walk away with strategies you can quickly turn into large sums of cash. So, for the sake of conversation, let’s say it’s a “mortal lock” you’ll put an extra $25,000.00 in the bank within 90 days of going through this Highlights Package. (I’d think more like $250,000.00, but let’s say $25,000.00.)

Here’s the question: how big of a return on a 90-day CD would it take to get you in line at the bank? Or, do it this way: if your bank was selling a CD worth $25,000.00 at maturity 90 days from now, what would you cheerfully pay for it today? Would you pay $20,000.00? $15,000.00? Surely $10,000.00?

So how much are you willing to pay to get this system? If you mentally bid less than $5,000.00, you’re silly.

Of course, if you’re not already up and running with an information business, so you can instantly cash in on what you’ll hear, then you might look at it like getting a “franchise” – or maybe, more like spending a couple days with Ray Kroc’s ghost, the current CEO of McDonalds and ten of the most successful restaurant owners in the world, if you were going to open up a burger joint. And what would you pay for that?

People paid $3,475.00 to attend the seminar. You’re getting the “Highlights Package” for less than a third of that investment – and no travel, no hotel. Frankly, were the position reversed, I’d grab this.

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1 03 …we are going to break the FIVE MILLION DOLLAR yearly sales mark for the first time in the history of our company…. 1 07

TJRohleder07…the one idea you gave us at the meeting has made us the most money ever in such a short time – within nine weeks of the meeting, we made a total gross profit of $271,752.34 (on a mailing cost of only $11,714.41). You’ve helped us make money since 1993, and many of your ideas have earned us a small fortune over time, but nothing has ever made us this much, this fast.

Thanks in large part to your powerful methods and strategies, and guidance,  we are going to break the FIVE MILLION DOLLAR yearly sales mark for the first time in the history of our company.”

T.J. & Eileen Rohleder,
M.O.R.E., Inc., Topeka, Kansas
(Info-products and business opportunities)
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THIS IS FACT: there are at least 100 people who quite literally owe their million dollar or multi-million dollar yearly incomes as info-marketers to me.

Either personally or through my materials, I opened the door for them the very first time. Or they found me after years of struggle and “flopping about”. They built their products, ads, mailings, entire businesses on my methods and models. (As I was writing this, I talked with one who sold nearly 500 of his own information-product, at an average profit of $200.00 – that’s $100,000.00 – almost entirely via direct-mail, FAX and e-mail in his spare time, while going to school full-time! Within 2 years, he’ll be doing over a million a year.) ****

Here are some comments from people who were at this seminar, and who’ve used these exact same strategies “piece-meal” as I’ve taught them at other times. Read them. Chew on ‘em.

Why shouldn’t YOU join this unique group of information-entrepreneurs reaping such huge rewards?

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1 03 …so complete, so detailed, so “leave no stone unturned” my head is swimming. 1 07

kenbo“It’s hard to believe that Dan could out do the last Info Seminar, but he did.  The secret to business is the back-end and the back-end is the least understood part of business.  The two days were so complete, so detailed, so “leave no stone unturned” my head is swimming.  Here are the five things that most impressed me about Dan’s “Back-End Marketing Meeting”:

“First, I was wondering how Dan could top or even equal the three days he did on Information Marketing back in July.  To make a long story short, he did.  How he manages to continually “push the envelope” with each new program the way he does is a mystery to me.  I can’t think of any single speaker in any field who pulls this kind of thing off so consistently.  Just when you think you’ve gotten every last bit of info he could possibly share, he pulls yet another rabbit out of his hat.

“Second, I was impressed by some of the people in the audience who stayed for every minute of the two days furiously taking notes throughout.  People like Jeff Paul and Craig Forte who are grand masters of back-end marketing in their own right.

“Third, the detail that the various back-end tools were covered in was amazing.  Newsletters, boot camps, joint ventures, Internet marketing, tele-seminars, coaching programs, marketing utilities.  Any marketer who can’t at least double his net with this material in six months or less least isn’t serious.  Marketing advice just doesn’t come any clearer or better and this comment is from someone who has a solid wall of books on marketing and advertising.

“Fourth, the number of deals I was able to cut just being there paid my expenses by the end of day one.  If all the seminar did was put me in a room with the attendees, it would have been worth ten times the price.

“Fifth, the two days completely re-ignited my passion for my business.  I used to be a fairly accomplished info product marketer (grossing an average of $357 per year per customer in my database with a one-man, part-time effort.)  Building an Internet services company has distracted me a bit.  Now that business is on automatic pilot, I’m ready to pour myself back into the info business and now I feel completely and totally well armed to do so.

“Costly mistakes that I’ve been making that these two days helped me see: not mailing to my customers enough, not begin aggressive enough in doing joint ventures, not having a continuity program.  It’s hard to give numbers at this point , but we have a new product that I expected would gross us about $30,000.00 a year.  Just employing some of the ideas I learned from Dan, we will probably hit that in the next few months and this is almost certain to be a $100,000.00+ deal by the end of the year.  And it’s just a front-end, lead-generator.  And we’re really only just getting started.  Not bad for a very part time sideline that occupies a couple of hours a week for one of my staff.

“I’m still just scratching the surface of all the value I received. Dan’s work always ends up being a super-bargain.”

Ken McCarthy
Pioneer Internet Marketer
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Do You Need A Guarantee?

I would hope not. Given the mountain of evidence laid out here, and elsewhere if you wish to go look for it, you ought to decide “yea” or “nay” without need of guarantees. However, you do get a 30-day “free peak”; go ahead and get everything into your hands and you can quickly determine that it IS everything I’ve promised and much more – but then if you aren’t bowled over (I’ll be shocked), you can return it all for a 100% refund. You’re perfectly safe!

**** Do NOT Wait Or Delay ****

A Final Thought….

To paraphrase that Cuban baseball player John Belushi used to imitate on Saturday Night Live, info-marketing been veddy, veddy good to me. I cannot imagine how else somebody with my background could have created financial independence from scratch, so early in life, had as much fun, and even had as much positive impact on the lives and fortunes of others. I’d sincerely like you to have a similar experience; to be able to use my bank of knowledge about this unusual specialty to dramatically accelerate your achievement of whatever goals you have. That cannot occur if you miss out on this. It is up to you.





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