Tom Poland – Killer Copywriting Course

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Tom Poland – Killer Copywriting Course



Tom Poland – Killer Copywriting Course
Tom Poland – Killer Copywriting Course


You don’t need to work harder or longer to make more money …

How You Can Instantly Increase Sales, Create A Regular Flow Of Qualified Leads And Convert Them Into Clients Faster And Easier Than You Ever Thought Possible

Dear Potential Copywriter,

I have literally generated many millions of dollars in sales. And if you asked me to isolate THE ONE THING that has allowed me to achieve that it is my decision to learn how to write words, with integrity, that motivate people to give me their money.

This is a skill that everyone who wants to produce cash like turning on a tap,
can and must learn.

Frankly, most of my competitors have higher IQs than me. And most of them work harder than me.

And yet they continue to scratch their heads trying to figure out how I can create consistently high sales volumes year in and year out with increasingly less time and with less stress and strain.

For 27 years I’ve closely guarded my secret strategies for turning words into money and for the first time ever, through the Killer Copy Course, I’m spilling the beans.

John Lennon once said “When we want a new swimming pool I just sit down and write one”.

How would your life transform if you had the same power?

It’s not just your business life that will be better. Imagine how the extra sense of security and freedom would enrich your family life and how their lifestyle would go up a couple of notches … and for you … more free time, more toys and the opportunity to support worthy causes.

But before I give you more information there is one obstacle that is probably stopping you right now from learning how to turn your keyboard into a cash-giving ATM. That one obstacle is the belief that you can’t master this skill.

For the sake of your future financial prosperity, please get this one message:

YOU can learn the skill of turning words into large,
lovely piles of cash!

Please note the emphasis on the word “you”. If I can do it, anyone can. Here’s why I say that…

At age five I was not allowed to commence school for the simple reason that I could barely put a sentence together. And even though English was my first (and only) language I was so bad at it that I was routinely physically punished (educational theory was a little different 50 years ago) for incorrect choice of words and for generally speaking like the village idiot.

And at high school I regularly fished at the bottom of the class for all subjects including language and took two years to fail my final year. That’s right: two years to fail a one year course.

So it’s not like I was born smart or with any ability with words – and that’s why I say that if I can learn this skill then YOU can.

And here’s the really beautiful thing about learning the secrets of turning your keyboard into an ATM …

You can learn this skill once, and then use it time and time
again over many years to produce cash on demand…

… and multiply your earnings 3, 4, 5, 10 and even 20 times, simply because you opened up your mind to the possibility that you too can write words that influence others with integrity.

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If you’ve worked with me before you know that I never exaggerate my claims.

But if we haven’t worked together (yet) you may want more “proof positive” about my track record so here goes (this is NOT to impress you about me, it’s to impress ON you the power of good copywriting).

Here’s a bit of an inside peek of just three instances from the last 18 months where copywriting helped me boost my earnings (please remember: I am not boasting about how good I am … us modest Kiwis don’t get off on that sort of thing; I simply want to demonstrate the power of this process)

– Last March I launched a brand new product, from scratch, using only 3 emails and took in $23,310 … but that was not just a one-off sale … the copywriting secured the $23,310 FOR EVERY SINGLE MONTH for 12 months…(I invite you to do the math on what that copywriting was worth to me)
– Then, early last November my brother emailed me from New Zealand (I live in Australia) and suggested we do a brotherly love motorcycle tour of Australia. I thought “now that’s a great idea!” … but the only problem was I didn’t have a motorbike.
– I had a look around and decided that I wanted to buy the fastest sports tourer on the planet … a Kawasaki 1400GTR … so I sat down and wrote a special promotional pre-Christmas special offer … here’s the result …


That’s me on the left (you can tell because I’m grinning like a Cheshire Cat standing behind the very shiny new $18,990 Kawasaki 1400GTR (arrrrrrrrrrrgggghhhhhhh) that was paid for from four emails I sent out between the 18th and 20th of November)  

– Two days ago (this is pretty recent history!) I ran a webinar (an on-line seminar) and within the 48 hours since I’ve secured 4 new clients, each of whom has paid $1,790 with the promise of much more to come – that adds up to a MINIMUM of $7,160 for an email invitation that I wrote but that was sent out by someone else to their database (it wasn’t even my own list!)

In case you haven’t added it up that comes to a whole lot of dollars.

Here’s just a sample of what you’ll discover during the Killer Copy Course ….

As you will see, this is not just a copy writing course. I’ll also let you in on many of my “insider” income-exploding secrets … in this exclusive and unique course you will discover …

  • My top seven all time favourite proven ways to find and attract new prospects and then to convert them into big money-paying clients and to sell to many of them time and time again 

  • How to create a steady flow of regular income from clients who previously only purchased once or twice a year 

  • How to tap into other people’s client bases and legally and ethically transfer money from their client’s bank accounts into your own 

  • A 3 step formula for writing powerful headlines that attract interested buyers – this is so simple that a trained monkey could just about make it work! 

  • 50 of the all time best-selling headlines – many that you can adapt and use to earn thousands 

  • The two most powerful words to use in headlines and 21 other attention-grabbers 

  • How to set up your web site so that you automatically “harvest” the contact details of ideal prospects 

  • How to set your sales system onto “auto-pilot” so that orders come into your business without you even having to be there 

  • How to make sure that you get the price right so you maximise your sales volume as well as your margins 

  • How to put “iron bars” around your clients so they never want to go anywhere else 

  • The idiot-proof 5 step formula for someone who’s never written a sales letter before 

  • How to create guarantees that give buyers the peace of mind they need to part with their cash 

  • How to increase on-linesales by 28 – 30% by changing only one simple thing 

  • How to increase the readability of any sales letter or web page by 31 – 36% (and again, it is sooooooo easy to do) 

  • The second most important element of any sales copy that causes an additional 19% of readers to take your recommended “next step” 

  • How to create a “Special Report” – one of the most important hot lead generation weapons ever conceived – and how to have people eager to give you money once they have read it 

  • How to increase your sales conversion rate by a staggering 32% by giving clients one simple cash-generating option 

  • 12 words that will activate your ideal client’s desire to buy … now! 

  • The 3 fatal mistakes that amateurs make when trying to sell through sales copy 

  • Which are the absolute best days to send out emails and direct mail … if you don’t hit these days you’ll instantly lose 25% of your total sales 

  • The five best ways to compel people to act immediately (this is where most people blow it) 

  • How to dramatically increase your prices and your profit margins with very, very little extra work 

  • Two methods for generating the highest quality testimonials in the shortest possible time – one of these methods is so fast you can harvest literally dozens of top quality money-making testimonials in less than 30 days 

  • And much, much more

The Killer Copy Course was recorded live at a closed door, client only, full two day workshop. When you order I will deliver the whole Killer Copy Course to your door.

And when you open the package I think you’ll be blown away by the size of it including…

  1. Two big manuals containing hundreds of pages of slides, samples, exhibits and “swipe files” (ideas that you can simply copy and paste into your own business to make more money in less time) … a veritable life time reference manual that you can dive into anytime you need inspiration and ideas for creating new cash flow (you’ll want to keep this near your desk for decades to come) 

  2. 7 DVDs containing the entire content of the two day workshop 

  3. 7 CDs containing the audio files from the workshop so you can drive and learn at the same time



Tom Poland – Killer Copywriting Course


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